Reinventing the online user experience with new-age testing

Registration is no longer possible.

ECommerce, Product, UX, and Analytics leaders in Retail/Consumer Goods in Chicago are invited to join this roundtable dinner on “Reinventing the online user experience with new-age testing”.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary. Registration is limited to a select number of guests per event.

Reinventing the online user experience with new-age testing

As consumer behavior and preferences trend towards digital, it is becoming increasingly crucial for companies to find new ways to effectively engage with clients and customers in the digital space. A visible presence in online markets is no longer enough. As a result, companies are now doubling down on the online experience.

Advanced testing, increased personalization, and heightened integration between backend and frontend processes have proven key to effective online platforms. New technologies have empowered companies to experiment and dive deep into their digital platform, refine the online experience, and achieve greater results.

  • What are companies’ key considerations for their online platform and audiences in 2022 and beyond?
  • How do personalized user experiences powered by new technologies impact company performance and the bottom line?
  • In a saturated market, how are leading companies creating distinct, memorable user experiences?

Join leaders interested in discussing ever-changing best practices and emerging trends in digital marketing and online user behavior.

Job titles may include Founder, CXO, Business Unit Head, Marketing (SEO and CRM Manager), Product (VP, Director, and Manager), Engineering (IT, Developer, Engineering, and Data Scientist), Analytics (Digital Analytics Lead and Manager), Growth (Director, VP, and Manager), Experimentation/Innovation – Digital Transformation Head, Innovation Manager, VP, Director, and CRO – Conversion Rate Optimization Manager.

6:00 PM: Arrival of guests and drink reception
6:30 PM: Welcome and opening address by The Ortus Club
6:40 PM: Short introduction by VWO
6:50 PM: Discussion instigated by moderator and continued by the group
7:20 PM: Appetizers are served
7:50 PM: Discussion ends, mains are served, guests are encouraged to stay and networking
9:30 PM: Guests normally start leaving

Hosted by VWO

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