Reinventing the online user experience with new-age testing

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Marketing, IT, UX, and senior leaders in Singapore are invited to join this roundtable breakfast on ‘Reinventing the online user experience with new-age testing’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary. Registration is limited to a select number of guests per event.

Reinventing the online user experience with new-age testing

As consumer behaviour and preferences trend towards digital, it is becoming increasingly crucial for companies to find new ways to effectively engage with clients and customers in the digital space. A visible presence in online markets is no longer enough. As a result, companies are now doubling down on the online experience.

Advanced testing, increased personalisation, and heightened integration between backend and frontend processes have proven key to effective online platforms. New technologies have empowered companies to experiment and dive deep into their digital platform, refine the online experience, and achieve greater results.

  • What are companies’ key considerations for their online platform and audiences in 2022 and beyond?
  • How do personalised user experiences powered by new technologies impact company performance and the bottom line?
  • In a saturated market, how are leading companies creating distinct, memorable user experiences?

Grand Hyatt SingaporeGrand Hyatt Singapore

10 Scotts Rd, Singapore 228211 | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Attended by:

SVP, Technology at DBS Bank
VP, Digital Customer Experience Lead at Citi
Head of Marketing Solutions & Partnerships at Zalora
Head of Programme Digital Marketing Programmes at Singapore University of Social Sciences
Director at HSBC Private Bank
Assistant Marketing Director at Motorist Singapore
Product Manager at EdgeProp
Senior Strategy Manager at Carousell
Business Product Manager at Shopee

For insight on this event, photos and guest interactions, see our post on LinkedIn.

8:00 AM: Arrival of guests and breakfast
8:45 AM: Welcoming and opening address by Ortus
9:00 AM: Short introduction by VWO
9:10 AM: Discussion instigated by the moderator and continued by the group
10:00 AM: Discussion ends and networking
11:00 AM: Guests normally start leaving

Hosted by VWO

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