The Partner Marketing Leaders’ Luncheon

Resource Crunch: Navigating the Challenges and Opportunities in Partner Marketing

Partner marketing continues to be a crucial revenue driver for B2B organizations, yet it faces its own set of benefits and challenges. One of the most significant hurdles is a lack of resources for effective execution. Compared to customer-facing marketing programs, partner marketing is often underfunded, even though it yields substantial ROI. 

Events, both in-person and virtual, stand out as essential components in the partner marketing journey. They not only act as platforms to engage and educate partners but also empower them to foster deeper relationships. However, the key is to curate these events meticulously to maximize their impact and efficacy. In navigating the intricacies of partner marketing, it’s essential to explore personalized strategies that ensure partners are well-supported and equipped in fostering long-term, mutually beneficial relationships.

• How can events play a pivotal role in optimizing the allocation of resources in partner marketing?
• What challenges do partner marketers encounter when planning and executing successful events?
• What strategies can marketers employ to boost engagement and ensure meaningful event participation?