Retail digitalisation: Transforming the in-store experience

Retail digitalisation: Transforming the in-store experience

The retail sector has largely remained human-driven, even well into the digital age. However, labour shortages plague the industry and customer expectations and preferences continue to skew towards online. The new retail reality is that customers want the efficiency and convenience of mobile and eCommerce across all their shopping experiences.

To solve this problem, companies must look towards digitalisation. Through this retail transformation, companies can meet and exceed changing customer expectations while maximising limited staff productivity and minimising their tedious work. With the ability to accurately forecast demand, efficiently communicate between branches, and provide seamless, personalised experiences, companies can once again capture the maximum value of physical retail.

• What challenges do retailers face in equipping stores with digital tools?
• How can companies utilise technology to maximise outcomes and productivity with limited resources?
• What trends and technologies are shaping the future of retail? What can companies do today to prepare for an increasingly fast-paced future?