Setting the Stage: Optimising Event Marketing Strategy for 2024

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Wednesday, February 21st, 14:30 GMT+8

B2B SaaS Marketing leaders in APAC are invited to join this virtual roundtable on ‘Setting the Stage: Optimising Event Marketing Strategy for 2024’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Setting the Stage: Optimising Event Marketing Strategy for 2024

Heading into 2024, event marketing remains a dynamic force in shaping business growth. It stands at the crossroads of traditional marketing practices and future-forward strategy, evolving through diverse events, from trade shows to intimate roundtables.

Driving this evolution are key elements like AI-driven personalisation, innovative experiences, and an increasing emphasis on personalisation. How these factors will blend with traditional marketing principles and what new opportunities they might unveil remains a topic ripe for exploration and discussion. As the landscape evolves, the balance between approaches and strategies presents a fascinating area for debate and creative thinking in the marketing world.

  • What new event marketing challenges have arisen recently, and what innovative strategies are marketers employing in response?
  • In the current climate, how can companies optimise their event marketing mix? Should they lean towards physical, virtual, or hybrid models?
  • What does the future hold for event marketing in terms of integrating global trends that are expected to rise in 2024?

The live mind map

A professional illustrator will be present during this event to capture key points and knowledge-sharing outcomes shared by peers. As you dive deeper into the topic, you’ll see the discussion come to life in a real-time illustration that is shared with guests post-event.

Join leaders interested in exploring innovative strategies and emerging trends that are shaping the future of event marketing in 2024 and beyond.

Job titles may include CMO, VP/Head/Director/Manager of Marketing, Partner Marketing, Event Marketing, Demand Generation, and other Marketing professionals.

2:30 PM Introduction by The Ortus Club
2:35 PM Introduction of participants
2:45 PM Discussion instigated by the moderator and continued by the group
3:30 PM End of session

Hosted by The Ortus Club

Event Detail

Wednesday, February 21, 2024 14:30

Why attend?