Setting the Stage: Optimising Event Marketing Strategy in APAC for 2024

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Wednesday, February 21st, 10:30 GMT+8

Marketing leaders in the APAC region are invited to join this virtual roundtable on ‘Setting the Stage: Optimising Event Marketing Strategy in the APAC region for 2024’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Setting the Stage: Optimising Event Marketing Strategy in the APAC region for 2024

Heading into 2024, event marketing in APAC, particularly in Singapore and ANZ, remains a dynamic force in shaping business growth. It stands at the crossroads of traditional marketing practices and future-forward strategy, evolving through diverse events, from trade shows to intimate roundtables in these regions.

Driving this evolution in the region are key elements like AI-driven personalisation, innovative experiences, and an increasing emphasis on personalisation. How these factors will blend with traditional marketing principles in these markets and what new opportunities they might unveil remains a topic ripe for exploration and discussion. As the landscape evolves, the balance between approaches and strategies presents a fascinating area for debate and creative thinking in the APAC marketing world.

  • What new event marketing challenges have arisen recently in Singapore and ANZ, and what innovative strategies are marketers employing in response?
  • In the current climate, how can companies optimise their event marketing mix? Should they lean towards physical, virtual, or hybrid models?
  • What does the future hold for event marketing in Singapore and ANZ in terms of integrating global trends that are expected to rise in 2024?

ATTENDED BY:

Head of Sales and Marketing at Company-X
Director of Marketing, Asia Pacific & Japan at VeeAM Software
Director of Marketing – SEA, HK & India at Indeed
Head of Partnerships – APAC at Nosto
Marketing Lead – APAC at Carta
Marketing Specialist – Asia at Broadcom

For insight on this event, photos and guest interactions, see our post on LinkedIn.

10:30 AM Introduction by The Ortus Club
10:35 AM Introduction of participants
10:45 AM Discussion instigated by the moderator and continued by the group
11:45 AM End of session

Hosted by The Ortus Club

Event Detail

Wednesday, February 21, 2024 10:30
GMT+8
Virtual
Asia Pacific

Why attend?