Setting the Stage: Optimising Event Marketing Strategy in APAC for 2024

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Wednesday, February 21st, 13:30 AEDT

Marketing leaders in the ANZ region are invited to join this virtual roundtable on ‘Setting the Stage: Optimising Event Marketing Strategy in the APAC region for 2024’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Setting the Stage: Optimising Event Marketing Strategy in the APAC region for 2024

Heading into 2024, event marketing in APAC, particularly in Singapore and ANZ, remains a dynamic force in shaping business growth. It stands at the crossroads of traditional marketing practices and future-forward strategy, evolving through diverse events, from trade shows to intimate roundtables in these regions.

Driving this evolution in the region are key elements like AI-driven personalisation, innovative experiences, and an increasing emphasis on personalisation. How these factors will blend with traditional marketing principles in these markets and what new opportunities they might unveil remains a topic ripe for exploration and discussion. As the landscape evolves, the balance between approaches and strategies presents a fascinating area for debate and creative thinking in the APAC marketing world.

  • What new event marketing challenges have arisen recently in Singapore and ANZ, and what innovative strategies are marketers employing in response?
  • In the current climate, how can companies optimise their event marketing mix? Should they lean towards physical, virtual, or hybrid models?
  • What does the future hold for event marketing in Singapore and ANZ in terms of integrating global trends that are expected to rise in 2024?


Head of Sales and Marketing at Company-X
Director of Marketing, Asia Pacific & Japan at VeeAM Software
Director of Marketing – SEA, HK & India at Indeed
Head of Partnerships – APAC at Nosto
Marketing Lead – APAC at Carta
Marketing Specialist – Asia at Broadcom

For insight on this event, photos and guest interactions, see our post on LinkedIn.

1:30 PM Introduction by The Ortus Club
1:35 PM Introduction of participants
1:45 PM Discussion instigated by the moderator and continued by the group
2:45 PM End of session

Hosted by The Ortus Club

Event Detail

Wednesday, February 21, 2024 13:30
Australia, New Zealand

Why attend?