Setting the Stage: Optimising Event Marketing Strategy in the Middle East for 2024

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Thursday, January 25th, 10:30 GST

B2B SaaS Marketing leaders in the Middle East are invited to join this virtual roundtable on ‘Setting the Stage: Optimising Event Marketing Strategy in the Middle East for 2024’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Setting the Stage: Optimising Event Marketing Strategy in the Middle East for 2024

Heading into 2024, event marketing remains a dynamic force in shaping business growth. It stands at the crossroads of traditional marketing practices and future-forward strategy, evolving through diverse events, from trade shows to intimate roundtables.

Driving this evolution are key elements like AI-driven personalisation, innovative experiences, and an increasing emphasis on personalisation. How these factors will blend with traditional marketing principles and what new opportunities they might unveil remains a topic ripe for exploration and discussion. As the landscape evolves, the balance between approaches and strategies presents a fascinating area for debate and creative thinking in the marketing world.

  • What new event marketing challenges have arisen recently, and what innovative strategies are marketers employing in response?
  • In the current climate, how can companies optimise their event marketing mix? Should they lean towards physical, virtual, or hybrid models?
  • What does the future hold for event marketing in terms of integrating global trends that are expected to rise in 2024?

The live mind map

A professional illustrator will be present during this event to capture key points and knowledge-sharing outcomes shared by peers. As you dive deeper into the topic, you’ll see the discussion come to life in a real-time illustration that is shared with guests post-event.

Attended by:

SVP Marketing at Mashreq
Marketing Director at Uyumsoft Software Services
Lead Strategist – Marketing at Spreetail
Chief Growth Officer at Channel Factory
Customer Growth, Insights and marketing officer at Alshaya Group
Marketing Director MEA at WebEngage
HEAD Of Research & Partnerships at SAMSUNG
Regional Communications & Marketing Director – International Development, South Asia, ME & Africa at Mott MacDonald
Partner Marketing Manager at
Global Chief Marketing Officer at House of Shipping

For insight on this event, photos and guest interactions, see our post on LinkedIn.

10:30 AM Introduction by The Ortus Club
10:35 AM Introduction of participants
10:45 AM Discussion instigated by the moderator and continued by the group
11:30 AM End of session

Hosted by The Ortus Club