Setting the Stage: Optimising Event Marketing Strategy in the Middle East for 2024

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Thursday, February 29th, 10:30 GST

Marketing leaders in the Middle East are invited to join this virtual roundtable on ‘Setting the Stage: Optimising Event Marketing Strategy in the Middle East for 2024’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Setting the Stage: Optimising Event Marketing Strategy in the Middle East for 2024

Heading into 2024, event marketing continues to be a vital catalyst for business growth in the Middle East. This region, known for its unique blend of tradition and innovation, sees event marketing at the intersection of tried and tested practices and cutting-edge strategies. The landscape is enriched by varied events, from large-scale trade shows like GITEX in Dubai to more exclusive roundtables tailored to niche audiences.

Central to this evolution are elements like AI-driven personalisation, tailored to the diverse and culturally rich Middle Eastern audience, and immersive experiences that resonate with the local context. The integration of these modern techniques with traditional marketing values is a topic of significant interest and discussion in the region. As the industry landscape transforms, the interplay between different strategies presents an engaging subject for debate and innovation in Middle Eastern marketing circles.

  • What new challenges in event marketing have emerged in the Middle East recently, and what innovative strategies are regional marketers adopting?
  • How can companies in the region fine-tune their event marketing mix? Should there be a preference for in-person events that are a staple in Middle Eastern business culture, virtual gatherings that have gained traction, or a hybrid of both?
  • Looking ahead, what does the future of event marketing in the Middle East look like, especially with global trends expected to rise in 2024?


Head of Marketing at Mannai Corporation QPSC
Head of Influencer Marketing & Live Commerce at Daraz (Alibaba International Digital Commerce)
Head of Account Management & Operations at Paymob
Head of Marketing at Fashion Entrepreneur Fund
Regional Manager at Jazz
Manager of Regional Marketing – EMEA Emerging Markets at CommScope
Manager of HR at Hexalyze Consulting Services
Manager of Data Analytics at Merkle
Field Marketing for Middle East, Africa and Turkey at Kyndryl
Expert Trade Marketing at Jazz
Digital Marketing Specialist at Contour Software
Marketing Specialist at Axis Communications FZE

For insight on this event, photos and guest interactions, see our post on LinkedIn.

10:30 AM Introduction by The Ortus Club
10:35 AM Introduction of participants
10:45 AM Discussion instigated by the moderator and continued by the group
11:45 AM End of session

Hosted by The Ortus Club