Sustainable Growth in Marketing Tech: Overcoming Challenges and Driving Innovation

Wednesday, August 21st, 15:00 EDT

Marketing Tech leaders in North America are invited to join this virtual roundtable on “Sustainable Growth in Marketing Tech: Overcoming Challenges and Driving Innovation

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is complimentary and by invitation only.

Sustainable Growth in Marketing Tech: Overcoming Challenges and Driving Innovation

When a Marketing Tech or Independent Software Vendor (ISV) eyes growth into new regions, including international markets, leveraging digital channels becomes pivotal. This expansion is not just about geographical spread but also about adapting to new digital ecosystems and customer behaviours. Utilising digital channels, such as social media, email marketing, and targeted online advertising, ISVs can reach and engage with a diverse, global audience. They introduce new use cases tailored to local needs and preferences, thus ensuring relevance and enhancing customer experience.

However, this growth comes with challenges, notably tech bloat. As businesses scale, they often accumulate an excess of software subscriptions, complicating their tech stack. This bloat can dilute focus, inflate costs, and hinder agility. Streamlining software usage by assessing the value each tool brings is crucial. Furthermore, loyalty plays a significant role in expansion decisions. By fostering loyal customer bases, companies ensure a stable revenue stream that supports and justifies their regional and digital expansion efforts, enabling them to invest in new markets confidently and sustainably.

Key points:

  • What primary challenges do businesses encounter in pursuing expansion into new regions and seeking new business opportunities, especially considering the widespread aim among businesses to reduce their tech bloat instead of increasing it?
  • How can companies effectively leverage digital channels and mitigate tech bloat to ensure successful entry and growth in new markets?
  • What does the future hold for ISVs in terms of regional expansion, digital channel innovation, and managing software ecosystems sustainably?

2:55 PM Guests login
3:00 PM Ortus introduction and guest introduction
3:10 PM Short introduction from Twilio
3:15 PM Discussion instigated by the moderator and continued by the group
4:15 PM End of session

Hosted by twilio

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Your Own Peer Network

Take your seat at the table where industry leaders converge. Before and after our discussions, you’ll have dedicated time to connect with like-minded peers who share your passions. Immerse yourself in a dynamic, collaborative community that fosters innovation and knowledge-sharing. Whether you seek mentorship or professional camaraderie, no man is an island at our events.

Future Insight

Surrounded by elite visionaries, thought leaders, and disruptors, you’ll gain access to insights and emerging trends that extend beyond the horizon. Attending our events allow you an opportunity to not only anticipate change but to actively shape the future of your industry, returning with a strategic edge and a treasure trove of new ideas to elevate your business.

Expert Event Orchestration

Engage in candid, knowledge-rich conversations set against the backdrop of the world’s finest venues. With over 2,000 events since 2016, we are dedicated to professionalism, curating topics, guest lists, and moderators to provide you an unparalleled experience. 

Tailored Discussions

Your engagement is our priority; our renowned, handpicked moderators, adept at crafting immersive discussions, ensure that your time is thoroughly enjoyable and stimulating. Prior to the event, we’ll ask you questions to ensure the discussions are fruitful and aligned with your interests – all you have to do is show up.

Sensory Delight

Delight in meticulously curated three-course meals crafted by maestro chefs. Then take your pick from our curated menu of wines and coffee, all set within an ambiance that not only satisfies your palate but also inspires connections and ideas.

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Event Detail

Wednesday, August 21, 2024 15:00
North America

Why attend?