The current and future state of CX

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Wednesday, October 19th, 11:00 MYT

Marketing leaders in FSI in Kuala Lumpur, Malaysia are invited to join this roundtable luncheon on ‘The current and future state of CX’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary. 

The current and future state of CX

The past three years have driven significant changes in how consumers and companies behave and operate. Organisations accelerated their digital transformation, moved their business online, and expanded their offerings to maximise shrinking resources and meet growing customer demands. On the other side of the coin, consumers flocked to the virtual space, and it seems as though they’re there to stay. 

However, even as companies follow consumers online and double down on data-driven strategies, customer expectations always seem out of reach. In the digital realm, personalisation has become the needle-mover in CX, but creativity and innovation must remain at the forefront of strategies.

  • How has marketing evolved in an increasingly data-driven business landscape? How have marketers adapted?
  • How can marketers balance the use of data with traditional ideation and marketing? What are the challenges?
  • What roles do technology and data play in marketing moving forward?

Le Méridien

2, Jalan Stesen Sentral, Kuala Lumpur Sentral, 50470 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Join leaders interested in discussing how the pandemic had led to the current state of CX and how its aftereffects are still shaping the future of marketing and consumer behaviours.

Job titles may include CEO, CMO, Head of Digital Marketing, Head of Marketing, Head of Digital Transformation, and other senior decision-makers.

11:00 AM: Arrival of guests
11:30 AM: Welcome by The Ortus Club
11:35 AM: Short address by Adobe
11:45 AM: Discussion instigated by the moderator & continued by the group over lunch
12:45 PM: Discussion brought to a close and guests are encouraged to continue networking
2:00 PM: Guests normally start leaving

Hosted by Adobe 


Event Detail

Wednesday, October 19, 2022 11:00
Kuala Lumpur

Why attend?