The Dawn of Generative AI in Marketing: A Paradigm Shift in Brand Engagement

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Thursday, November 9th, 14:00 MT

Marketing leaders in North America are invited to join this virtual roundtable on “The Dawn of Generative AI in Marketing: A Paradigm Shift in Brand Engagement”.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

The Dawn of Generative AI in Marketing: A Paradigm Shift in Brand Engagement

At a crucial juncture in the field of marketing, Generative AI stands as the unprecedented union of human ingenuity and machine efficacy. This technology represents a transformative force poised to redefine how brands engage with their audiences. Although still in its nascent stage, the potential applications are limitless—from crafting personalized advertising messages to developing entire marketing campaigns that can adapt in real time. 

The gravity of this innovation can hardly be overstated; it promises to usher in a paradigm shift comparable to the advent of the internet or even the industrial revolution. While the journey is just beginning, there is a palpable sense that Generative AI will be among the most impactful technological advancements of the last two centuries, fundamentally altering the trajectory of marketing and, by extension, daily life.

  • What challenges or concerns (e.g. ethical considerations, data privacy issues) are marketers today facing in implementing Generative AI in marketing efforts? 
  • What strategies or specific tools being leveraged by marketers today are making a great and long-lasting impact?
  • How can Generative AI continue to evolve in the marketing landscape over the next few years? What opportunities do leaders foresee?

The coffee gift set

Embrace the aroma of freshly brewed success with our Exclusive Coffee Gift Set, specially curated for our esteemed virtual event guests. Elevate your event experience as you receive a luxurious box of premium coffee blends and delectable accompaniments, delivered directly to your doorstep.

Attended by:

Head of Marketing at Amazon
Head of Field Marketing, Global Enterprise Growth Segment at Verizon
Director of Enterprise and Collaborative Marketing (B2B Marketing) at Walgreens
Director, Americas Field Marketing at Microsoft
Digital Marketing Director & eProduct Development at Ricoh
Marketing Director at TELUS
Marketing Director at GE Healthcare
Associate Director, Marketing Solutions at Gartner
Senior Product Manager at Biogen
Senior Product Manager at Microsoft
Marketing Strategist at Microsoft

For insight on this event, photos and guest interactions, see our post on LinkedIn.

1:55 PM: Log in of the guests
2:00 PM: Welcome by The Ortus Club and short address from Contentful
2:15 PM: Discussion instigated by the moderator and continued by the group
3:15 PM: Discussion brought to a close

Hosted by Contentful

Event Detail

Thursday, November 9, 2023 14:00
MT
Virtual
North America

Why attend?