The Dawn of Generative AI in Marketing: A Paradigm Shift in Brand Engagement

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Tuesday, November 28th, 14:00 GMT

Marketing leaders in the UK and Ireland are invited to join this virtual roundtable on “The Dawn of Generative AI in Marketing: A Paradigm Shift in Brand Engagement”.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

The Dawn of Generative AI in Marketing: A Paradigm Shift in Brand Engagement

At a crucial juncture in the field of marketing, Generative AI stands as the unprecedented union of human ingenuity and machine efficacy. This technology represents a transformative force poised to redefine how brands engage with their audiences. Although still in its nascent stage, the potential applications are limitless—from crafting personalised advertising messages to developing entire marketing campaigns that can adapt in real time. 

The gravity of this innovation can hardly be overstated; it promises to usher in a paradigm shift comparable to the advent of the internet or even the industrial revolution. While the journey is just beginning, there is a palpable sense that Generative AI will be among the most impactful technological advancements of the last two centuries, fundamentally altering the trajectory of marketing and, by extension, daily life.

  • What challenges or concerns (e.g. ethical considerations, data privacy issues) are marketers today facing in implementing Generative AI in marketing efforts? 
  • What strategies or specific tools being leveraged by marketers today are making a great and long-lasting impact?
  • How can Generative AI continue to evolve in the marketing landscape over the next few years? What opportunities do leaders foresee?

Christmas gift box set

Welcome the festive season with our exclusive curated Christmas gift set. Delight in the richness of the classics: Christmas pudding complemented exquisitely by brandy butter, the buttery goodness of Scottish shortbread, winterberry jam, and the warm embrace of hot chocolate. A timeless celebration of yuletide flavours, delivered right to your door.

Attended by leaders interested in exploring the transformative potential of Generative AI in shaping the future of marketing and brand engagement.

Job titles may include CMO, CIO, CTO, VP of Marketing, Head of IT, Head of Marketing, Digital Marketing Director, Creative Director, IT Director, and other senior decision-makers.

1:55 PM: Log in of the guests
2:00 PM: Welcome by The Ortus Club and short address from Contentful
2:15 PM: Discussion instigated by the moderator and continued by the group
3:15 PM: Discussion brought to a close

Hosted by Contentful

Event Detail

Tuesday, November 28, 2023 14:00
UK and Ireland

Why attend?