The digital transformation of user experience

Tuesday, December 7th, 14:00 EDT

Marketing and product leaders in North America are invited to join this virtual roundtable on “The digital transformation of user experience”.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary. Registration is limited to a select number of guests per event.

Hosted by AppsFlyer

AppsFlyer logo

The digital transformation of user experience

With an overabundance of products and services at consumers’ fingertips, brands are challenged to provide exceptional user experiences to stand out from the competition. As a result, personalized customer engagement is now paramount to continued growth.

But how can marketers measure the success of these user experiences? The answer lies in analytics. By optimizing flows into and within their apps using innovative tools, companies can extract the necessary insights to maximize digital transformation and speed up ROI.

  • How do companies migrate users to digital? What works, and what does not?
  • What MarTech challenges are companies facing? How do they measure success?
  • How are companies managing privacy vs. personalized experiences moving into 2022?

Join leaders interested in learning more about engagement strategies for digital transformation.

Job titles may include Chief Marketing Officer, Chief Product Officer, and other senior decision-makers.

Current attendees:

VP, Digital Product Strategy and Consumer Experiences at Disney
Executive Director, Head of Experience Design at Morgan Stanley
Director of ESG Digital Strategy at Bank of America
Director of LATAM Innovation, Nutrition at The Coca-Cola Company
General Manager at Verizon
Senior Product Owner at Rogers Communications
Supporting Product Owner at Morgan Stanley

2:00 PM: Ortus Master of Ceremonies to make introductions and short introduction from AppsFlyer
2:15 PM: Discussion instigated by the moderator and continued by the group
3:15 PM: End of session

Hosted by AppsFlyer

AppsFlyer logo

Event Detail

December 7, 2021 14:00
EDT
Virtual
North America

Why attend?