The dynamic duo: How collaboration between sales and marketing elevates events

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Friday, July 28th, 10:30 AEST

B2B SaaS Marketing leaders in Australia are invited to join this virtual roundtable on ‘The dynamic duo: How collaboration between sales and marketing elevates events’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

The dynamic duo: How collaboration between sales and marketing elevates events

In an increasingly competitive event industry, the key to success is the harmonious alignment of marketing and sales functions. Both teams are essential, yet there often exists a divide that impedes the event’s success. Bridging this gap requires a strategic approach, entailing effective communication, mutual understanding of roles, shared goals, and cohesive campaign planning. 

By utilizing a collaborative mindset and advanced analytics, businesses can align their sales and marketing teams more effectively, leading to more impactful event outcomes. Achieving this synergy doesn’t only maximize the ROI but also enhances the overall attendee experience, enabling each event to be a comprehensive success. 

  • What are the critical components of a successful sales and marketing strategy for events?
  • What are the challenges typically faced in aligning sales and marketing efforts during event planning and execution?
  • What are some critical strategies for seamlessly transferring and managing leads between sales and marketing teams during the event? How can this process be improved to enhance lead quality and conversion rates?

A live mind map is a visual representation of an event. Our illustrators capture the key points of your discussion in real-time to create an informative and creative illustration for all attendees!

Everyone will receive a copy of the mind map after the session.

Attended by:

Chief Marketing Officer at FirstWave
Head of Marketing, APAC at Brightly Software
Head of APAC Marketing at Staffbase
Head of Marketing ANZ at Tech Data APAC​
Global Product Marketing Manager at Sinch MessageMedia
Senior Regional Marketing Manager APAC at Blue Beam
Field Marketing Manager, ANZ at SHL
Marketing Manager ANZ at TOPdesk
Marketing and Communications Manager, APAC at Duck Creek Technologies

For insight on this event, photos and guest interactions, see our post on LinkedIn.

10:30 AM: Introduction by The Ortus Club
10:35 AM: Introduction of participants
10:45 AM: Discussion instigated by the moderator and continued by the group
11:45 AM: End of session

Hosted by The Ortus Club

Event Detail

Friday, July 28, 2023 10:30
AEST
Virtual
Australia

Why attend?