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Virtual Roundtable
Tuesday, March 30th, 10:30 PHT
THE TOPIC
The eCommerce success blueprint for retailers
The number of customers that prefer a digital buying experience is remarkably outpacing the forecasts. The online industry has matured beyond its years, and digital marketing experts are leaping on this opportunity to focus all efforts on eCommerce success.
To meet the needs of a younger and digitally educated target audience, the approach to customer acquisition and user experience must change. Sustainability, convenience, trust and efficiency are areas retailers need to take to heart in this transformation. By fully embracing the digital medium, businesses worldwide can boost sales whilst securing growth.
- Why does eCommerce CX matter, and what should both marketing and IT leaders do about it?
- What is involved in scaling a company’s online presence to drive increased revenue?
- How can businesses build a true omnichannel eCommerce experience?
Attended by:
President at Eye Society
VP of Digital at Primer Group of Companies
Head of IT at Eight-8-Ate Holdings
Head of Digital Marketing at Terry SA
Head of e-Commerce at Johnson & Johnson
Head of Customer Service at Globoasiatico Enterprises
Head of Omnichannel at Healthy Options
AVP of IT at Alfamart Trading
Director of Digital Marketing at Universal Robina
Manager of Customer Marketing at NutriAsia
10:30 am: Introduction by The Ortus Club
10:35 am: Introduction of participants
10:45 am: Short address from Adobe and Retail Associates
10:55 am: Discussion instigated by the moderator and continued by the group
11:45 am: End of Session
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