The Evolution of Customer Experience: New Digital Marketing Strategies

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Virtual Roundtable

Thursday, January 28th, 13:00 ICT

An exclusive online discussion for executives responsible for customer experience and sales in Indonesia.


The Evolution of Customer Experience: New Digital Marketing Strategies

New digital marketing strategies, such as AI, have become a hot business topic over the past year. As companies worldwide adapt to an ever-changing virtual environment, their main focus remains on maintaining satisfactory CX standards to meet their increasingly demanding audience’s needs.

Innovative businesses understand that the equal engagement of both their internal and external parties is a key element to success. By placing consumer satisfaction at the centre of their operations, customer-facing organisations can trigger a cycle of continued growth, resulting in increased profit and customer retention. With an overwhelming number of sales being carried out online, new approaches like Conversational AI allow businesses to boost revenues while reducing operating expenses. 

  • What solutions can help enterprises achieve greater customer retention?
  • How can a superior CX improve communication with external stakeholders?
  • In what ways are new digital marketing CX strategies impacting the customer journey?

Attended by:

SVP and Head of Customer Operations at Indosat Ooredoo
Head of Customer Engagement at Generali
Head of Customer Engagement at Smartfren Telecom
Head of Customer Engagement at MRT
Head of Customer Care at DANA 
Head of CX at Erajaya Swasembada
Head of CX at Matahari Department Store
Head of e-Commerce at Kino
Head of Strategy at Sinar Mas Land
Head of Life Operations at Chubb Life 
Head of Operational at AMAR Bank
Head of Merchant Communication at Go-jek
Head of Region Business Banking & Commercial Sumatera at Maybank
Head of Commercial & Retail at MRT
Head of Retail Proposition at Bank OCBC NISP
Head of Product at SPIN
Head of Digital at Matahari Deptartment Store
Head of Digital Business at Tempo Media Group
Head of the Digital Lending Division at Bank OCBC NISP
VP of Operations at HappyFresh
VP of Design at OVO
VP of Enterprise Architecture at Indosat
AVP at Indosat Ooredoo
Director of Operations at Bank Muamalat
Director of Operations at Bank BTPN
Director of Marks & Spencer at MAP Aktif Adiperkasa
GM at MAP Aktif Adiperkasa
Global CX Specialist at CX-Expert


1:00 pm: Ortus Master of Ceremonies to make introductions
1:05 pm: Short Introduction by Yellow Messenger
1:10 pm: Discussion instigated by the moderator and continued by the group
2:00 pm: End of session

Hosted by Yellow Messenger

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Event Detail

Thursday, January 28, 2021 13:00

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