The evolving payments landscape: Achieving the next phase of consumer engagement

The evolving payments landscape: Achieving the next phase of consumer engagement

The current digital-first business landscape has transformed how customers shop. Today’s digital-savvy customer expects not just fast service and quick fulfilment but a seamless, secure, and flexible journey. This is arguably most obvious in how digital payments have significantly influenced how and where consumers choose to do business.

The age-old question of ‘cash or credit?’ has run its course as alternative payment methods such as digital wallets, crypto, and buy-now-pay-later become customers’ preferred. Each industry has its own set of challenges in this development. Still, the fact remains that companies must rethink everything from their security and business models to their fraud prevention and customer authentication in order to adapt. 

• How have companies adapted to the increasingly digital business landscape in recent years?
• What impact has the emergence of digital payments had on companies’ business models?
• How can organisations effectively address the security concerns that arise from digital payments?