The Future of Customer Experience in Singapore
When a business goes about building “loyalty,” they often develop a “loyalty program,” which makes leaders in the customer service sector ask: Are customers loyal because they love the coffee and service of our coffee shop or just because they get a free cup after they buy ten? Creating personalised service and delivering a Seamless Customer Experience over multiple channels is something that consumers now expect. Still, providing a truly Omnichannel experience is something that most organisations still struggle to deliver. We will be discussing:
- What does it mean to have an omnichannel experience?
- What are Singaporean companies doing to bring this to life? Are there challenges in realising this?
- What is the role of machine learning and data in developing trust and loyalty?
- What does the future of CX look like in Singapore?
- What are the best examples of companies that are doing CX really well?
Adrift by David Myers
10 Bayfront Ave, Lobby Tower 2 Hotel, Singapore 018956 | Google Maps
The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.
VP of Information Systems & Technology at Mapletree Investment
Head of Digital Transformation, APAC-MEA at Electrolux
Chief Digital & Technology Officer at Mercatus
Global Commercial Head at APL
General Manager at SATS BRF
VP of Group Transformation Office at Singapore Post
Head of Allied Health Services at NTUC Health
VP of Consumer Services & Digital Transformation at SATS
Director of Technology & Strategy at Mount Alvernia Hospital
Executive Director at KPMG
CEO at Courts Asia
Head of Operations and Administration at Singapore Management University
Director of IT & System Operations at Singapore Institute of Management
CEO at Mercer
CIO, SVP of Global Technology at DFS Group
6:30 pm: Arrival of guests and reception
7:00 pm: Welcome by The Ortus Club and short address from Zendesk
7:10 pm: Discussion instigated by the moderator and continued by the group
7:45 pm: Starters served
8:00 pm: Discussion brought to a close and guests are encouraged to continue networking
9:00 pm: Change of seats before dessert