The future of marketing: from digital to personalized

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Virtual Roundtable

Thursday, August 19th, 16:00 EDT

Senior executives in North America are invited to join this virtual roundtable on the topic “The future of marketing: from digital to personalized”. The knowledge-sharing event will be guided by an expert moderator who will drive stimulating discussion between attendees in a closed and confidential environment. Attendance is by invitation only, complementary, and registration is limited to a certain number of guests per event.

THE TOPIC

The future of marketing: from digital to personalized

Today’s consumers demand more control over their data, but infinite choices lead them to engage with personalized ads. In addition to changing regulations, this shift in consumer preference has made it abundantly clear that delivering more value across the customer journey will require innovation through respect for consent.

Following the launch of iOS 14.5 and its subsequent updates to data privacy, platform-agnostic experts will play a key role in guiding brands to provide better consumer experiences with contextual advertising. Adapting existing systems will take time, and companies just now building out first-party data are already behind.

  • How can leaders bridge the gap between privacy and personalization?
  • What are agencies doing to help organizations understand the industry changes and the importance of first-party data?
  • What are the best practices for the measurement and the optimization of spend on digital platforms?

Attended by:

CEO at Allegra Marketing Print Mail of Fairfax
VP, Group Account Director at Harte Hanks
VP of Partnerships at Hawke Media
VP of Creative Technology & Innovation at the community
Head of Digital Strategy, Supply Acquisition, & Relationships at FreeWheel
Sr. Director and Lead of Global Experience at Essence
Sr. Director of Product & Design at mobileLIVE Inc
Strategy and Comms Director at Wieden + Kennedy
Director and SVP of Digital Strategy at Saatchi & Saatchi
Director of Brand Development at Catalina USA
Group Strategy Director at Barbarian
Executive Strategy Director at We Are Social
Growth Director at Hawke Media
Assoc. Director of Account Management at Just Global, Inc.
Sr. Manager of Brand & Marketing at Propeller

For insight on this event, photos and guest interactions, see our post on LinkedIn.

4:00 pm: Welcome by The Ortus Club
4:05 pm: Short address from Automat
4:10 pm: Discussion instigated by the moderator and continued by the group
5:15 pm: End of session

Hosted by Automat

Event Detail

August 19, 2021 16:00
Virtual
North America

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