The future of marketing IT: Generating leads and acquiring new clients

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Thursday, January 26th, 10:30 EST

Marketing leaders across Europe and North America are invited to join this virtual roundtable on ‘The future of marketing IT: Generating leads and acquiring new clients’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

The future of marketing IT: Generating leads and acquiring new clients

The world of marketing has shifted immensely with the advent of digitalisation. While the world of IT may be ahead of the curve on the technological front, there is much to improve upon when it comes to marketing their products and services, urging marketing leaders to explore fresh approaches to generating leads and acquiring clients.

Now, in a time of saturating markets, endless outreach, and marketing-resistant audiences, there is a great need to add new spins to tried and true tactics. The seamless integration of more modern, client-centric strategies is imperative to generating more actionable leads, bolstering operational efficiency on all levels, and fostering stronger relationships with current and prospective clients. 

  • What challenges do IT companies face today in generating leads?
  • How can innovations in digital solutions be leveraged to supplement lead-generation strategies?
  • What marketing trends are shaping the future of IT services and consultancy?

A live mind map is a visual representation of an event. Our illustrators capture the key points of your discussion in real-time to create an informative and creative illustration for all attendees!

Everyone will receive a copy of the mind map after the session.

Attended by:

VP Marketing & Communications at Modis GmbH
Head of North America Marketing at Squarespace
Head of Global Digital Demand at SUSE
Senior Director of Americas Marketing at Splunk
Marketing Director EMEA at Assent
Director of Partner Marketing at Pattern®
Director of U.S. Public Sector Field Marketing at Nutanix
Director of Field Marketing, North America at PagerDuty
Director of Demand Generation at Delinea
Director of Field Marketing at Veeam Software
Director of Global Offering Marketing at UST

For insight on this event, photos and guest interactions, see our post on LinkedIn.

10:30 AM: Introduction by The Ortus Club
10:35 AM: Introduction of participants
10:45 AM: Discussion instigated by the moderator and continued by the group
12:00 PM: End of session

Hosted by The Ortus Club

Event Detail

Thursday, January 26, 2023 10:30
Europe, North America

Why attend?