The Future of Retail: Enhancing CX through digital innovation

The Future of Retail: Enhancing CX through digital innovation

Retail leaders are all too aware of the challenges posed by rapidly evolving customer demands, increasing market competition, and most recently, the COVID-19 pandemic. Standing still is no longer an option, nor is investing in fragmented point solutions that inhibit the ability to navigate a rapidly changing retail market.

Customers are demanding seamless omnichannel experiences and expecting brands to secure their data as the risk of identity fraud increases. Simultaneously, competitors are investing heavily in digital technology to accelerate customer acquisition while growing their market share. In response, organisations look to modernise their digital customer journeys to deliver truly transformational user experiences.

• How can organisations build a single view of customer needs and trends across all digital channels?
• What are leaders doing to create exceptional customer experiences across all digital channels?
• How can companies enable customers by allowing them to control how their data is shared while ensuring cyber resiliency?