The Marketing Leaders’ Year-End Virtual Roundtable

Wednesday, December 13th, 15:00 GMT+8

SaaS Marketing leaders in APAC and the Middle East are invited to join this virtual roundtable on ‘The evolving landscape of event marketing: Insights and future directions’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

The evolving landscape of event marketing: Insights and future directions

Over the last twelve months, following the transformative trends of prior years, event marketing across regions has continued to morph, impacting the size of events, choice of platforms, and levels of participant interaction. While virtual events initially surged in popularity, they subsequently encountered a plateau in enthusiasm among attendees and organisers. There’s been a palpable yearning for the resurgence of face-to-face interactions, though the high turnout and triumphs of pre-pandemic events seem challenging to replicate.

As we approach the end of 2023 and look towards 2024, marketers across the globe are navigating a nuanced landscape where historical attendance figures no longer serve as reliable predictors of success. Marketers across these diverse regions are adapting, probing the market for answers to pressing questions. Is the market ready to re-embrace virtual settings? Might the focus shift to more niche, in-person gatherings? And how will hybrid event structures be optimised?

  • What new marketing challenges have arisen recently, and what innovative strategies are marketers employing in response?
  • In the current climate, how can companies optimise their event marketing mix? Should they lean towards physical, virtual, or hybrid models? What’s the ideal scale?
  • What are the emerging trends that are expected to define event marketing in 2024 and beyond?

Join leaders interested in discussing their approach to marketing events for 2024 and the trends shaping the future.

Job titles may include CMO, VP of Marketing, Head of Marketing, Marketing Director, Marketing Managers, and other Marketing professionals.

3:00 PM Introduction by The Ortus Club
3:05 PM Introduction of participants
3:15 PM Discussion instigated by the moderator and continued by the group
4:00 PM End of session

Hosted by The Ortus Club

Event Detail

Wednesday, December 13, 2023 15:00
Asia Pacific, Middle East

Why attend?