The Marketing Leaders’ Year-End Virtual Roundtable

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Wednesday, December 13th, 15:00 GMT+8

SaaS Marketing leaders in APAC and the Middle East are invited to join this virtual roundtable on ‘The evolving landscape of event marketing: Insights and future directions’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

The evolving landscape of event marketing: Insights and future directions

Over the last twelve months, following the transformative trends of prior years, event marketing across regions has continued to morph, impacting the size of events, choice of platforms, and levels of participant interaction. While virtual events initially surged in popularity, they subsequently encountered a plateau in enthusiasm among attendees and organisers. There’s been a palpable yearning for the resurgence of face-to-face interactions, though the high turnout and triumphs of pre-pandemic events seem challenging to replicate.

As we approach the end of 2023 and look towards 2024, marketers across the globe are navigating a nuanced landscape where historical attendance figures no longer serve as reliable predictors of success. Marketers across these diverse regions are adapting, probing the market for answers to pressing questions. Is the market ready to re-embrace virtual settings? Might the focus shift to more niche, in-person gatherings? And how will hybrid event structures be optimised?

  • What new marketing challenges have arisen recently, and what innovative strategies are marketers employing in response?
  • In the current climate, how can companies optimise their event marketing mix? Should they lean towards physical, virtual, or hybrid models? What’s the ideal scale?
  • What are the emerging trends that are expected to define event marketing in 2024 and beyond?

Attended by:

VP, Bancassurance Division Head at PT Sompo Insurance Indonesia
Global Head for Marketing Research and Analytics at UST
Director & Global Head of CIS Marketing at Wipro Limited
Head of Sales at Fiserv
Head of Central Intelligence Services for Strategy Sales and Growth at Atos
Head of Business Development and Sales – India (CV and Off-Road) at Bosch India
DGM & Head (Sales, Marketing & Business Operations) at NEC Corporation
Senior Director & Global Head of Brand at LTIMindtree
Director of Marketing at EPAM
Director of Marketing Technology at Fiserv
Digital Marketing Manager, Partners AWS & Google at T-Systems
Regional Marketing Lead, Asia Pacific at Rockwell Automation
Regional Marketing Manager, APAC at Cision
Group Marketing Manager at Esri India
Alliance Marketing Manager APAC at Aveva
Digital Marketing Manager at Square
Associate Manager, Corporate Marketing, Employee Experience and CSR at Sutherland

For insight on this event, photos and guest interactions, see our post on LinkedIn.

3:00 PM Introduction by The Ortus Club
3:05 PM Introduction of participants
3:15 PM Discussion instigated by the moderator and continued by the group
4:00 PM End of session

Hosted by The Ortus Club

Event Detail

Wednesday, December 13, 2023 15:00
GMT+8
Virtual
Asia Pacific, Middle East

Why attend?