The Marketing Leaders’ Year-End Virtual Roundtable

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Wednesday, December 13th, 10:30 GMT+8

SaaS Marketing leaders in APAC are invited to join this virtual roundtable on ‘Event Marketing in APAC: Strategic Shifts and Future Directions’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Event Marketing in APAC: Strategic Shifts and Future Directions

Over the last twelve months, following the transformative trends of prior years, event marketing has continued to morph, impacting the size of events, choice of platforms, and levels of participant interaction. While virtual events initially surged in popularity, they subsequently encountered a plateau in enthusiasm among attendees and organisers. There’s been a palpable yearning for the resurgence of face-to-face interactions, though the high turnout and triumphs of pre-pandemic events seem challenging to replicate.

As we approach the end of 2023 and look towards 2024, marketers across the globe are navigating a nuanced landscape where historical attendance figures no longer serve as reliable predictors of success. They are adapting, probing the market for answers to pressing questions. Is the market ready to re-embrace virtual settings? Might the focus shift to more niche, in-person gatherings? And how will hybrid event structures be optimised?

  • What new marketing challenges have arisen recently, and what innovative strategies are marketers employing in response?
  • In the current climate, how can companies optimise their event marketing mix? Should they lean towards physical, virtual, or hybrid models? What’s the ideal scale?
  • What are the emerging trends that are expected to define event marketing in 2024 and beyond?

Attended by:

Chief Marketing Officer at Coda Payments Pte. Ltd.
APAC Marketing Director at Culture Amp
Regional Marketing Director, APAC at Skybox Security
Product Marketing Director at Ivanti
Segment Marketing Regional Lead Asia Pacific and Japan at Intel
Marketing Manager, APAC at Verizon
Marketing Program Manager at PingCAP
Marketing Lead (APAC) at Iress

For insight on this event, photos and guest interactions, see our post on LinkedIn.

10:30 AM Introduction by The Ortus Club
10:35 AM Introduction of participants
10:45 AM Discussion instigated by the moderator and continued by the group
11:30 AM End of session

Hosted by The Ortus Club

Event Detail

Wednesday, December 13, 2023 10:30
Asia Pacific

Why attend?