The new era of event marketing: Lessons and trends

Tuesday, December 6th, 11:30 GST

SaaS Marketing leaders in the Middle East are invited to join this virtual roundtable on ‘The new era of event marketing: Lessons and trends’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

The new era of event marketing: Lessons and trends

The past year, and those preceding it, saw significant shifts in how marketing events have been utilised in terms of scale, preferred mediums, overall engagement, and so on. Virtual took over to the initial delight and eventual ire of audiences and guests. Attendees in the Middle East clamoured for in-person events to come back, but the attendance rates and success of yesterday just aren’t there. 

As the dust settles and with 2023 on the horizon, marketers across the region are rethinking and restructuring their approach to events. Are audiences ready to welcome virtual back? Are small-scale events the future? How will companies adopt and utilise hybrid setups? These are just a few of the pressing questions waiting to be answered.

  • What marketing challenges have emerged in the past year? How have marketers responded?
  • How can companies better leverage events? Physical, virtual, or hybrid? Large-scale or small-scale?
  • What trends are shaping event marketing and the foreseeable future?

A live mind map is a visual representation of an event. Our illustrators capture the key points of your discussion in real-time to create an informative and creative illustration for all attendees!

Everyone will receive a copy of the mind map after the session.

Join leaders interested in discussing their approach to marketing events for 2023 and the trends shaping the future.

Job titles may include CMO, VP of Marketing, Head of Marketing, Marketing Director, and other senior decision-makers in Marketing.

Current attendees include:

  • CMO at SKB Kontur
  • VP & Head of Marketing at Ericsson
  • Head of Marketing at SEIDOR MENA
  • Head of Marketing at TD SYNNEX
  • Head of Marketing at NTT Data Business Solutions
  • Head of Marketing at Micro Focus
  • Director of Marketing at BPC

11:30 AM: Introduction by The Ortus Club
11:35 AM: Introduction of participants
11:45 AM: Discussion instigated by the moderator and continued by the group
1:00 PM: End of session

Hosted by The Ortus Club

Event Detail

Tuesday, December 6, 2022 11:30
Virtual
Middle East

Why attend?