The Ortus Club’s Marketing Leaders, Dinner Roundtable, San Francisco

We are bringing together for drinks, dinner, and discussion a group of Marketing and Product leaders in San Francisco. It is a great opportunity to meet peers, enjoy some good food and learn about how mobile brands are transforming their marketing in response to changes across the industry.

The session will start with an exploration of trends shaping mobile app marketing, particularly concerning CX. Participants will also examine the challenges that accompany opportunities with new technology.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between attendees in a closed, confidential environment. Attendance is by invitation only and complimentary, and registration is limited to a certain number of guests per event.

Marketing in the mobile technology era

This past year has resulted in an unprecedented acceleration in digital consumer behavior. With this change, marketing leaders and company executives face challenges with strategy, platform adoption, and shifting processes.

Possible starting questions:

• What are the most notable changes in user acquisition strategy over the past year?
• How can marketing leaders drive user engagement and discovery of the aha moment for B2C digital platforms?
• How can businesses enrich customer experience and cut through the data silos to provide a seamless experience?