The Otero Dinner Discussion – Beyond the Inbox

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Tuesday, February 20th, 18:30 AST

The Otero Dinner Discussion – Beyond the Inbox

Marketing, Growth, and Revenue leaders of both b2b and b2c companies in Riyadh are invited to join this roundtable dinner on ‘Beyond the Inbox: Unpacking the Future of Personalized Marketing in a Multi-Channel World’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment over dinner. Attendance is complimentary and by invitation only.

THE TOPIC AT HAND

Beyond the Inbox: Unpacking the Future of Personalized Marketing in a Multi-Channel World

While WhatsApp offers exciting possibilities, personalized marketing in the future goes beyond a single channel. Join us as we explore the diverse and evolving landscape of customer engagement, where personalization reigns supreme:

Key areas to explore:

  • The personalization continuum: Moving beyond basic demographics to hyper-personalization that considers context, preferences, and real-time behavior. Leveraging AI and machine learning to predict individual needs and deliver tailored experiences.
  • Omnichannel orchestration: Weaving seamless personalization across diverse channels like email, social media, mobile apps, and offline interactions. Utilizing customer journey mapping and data unification to create a consistent, connected experience.
  • Dynamic content and micro-targeting: Delivering content that adapts in real-time based on individual preferences and behavior. Utilizing dynamic product recommendations, personalized offers, and contextual messaging for greater relevance.
  • The rise of “zero-party” data: Empowering customers to share their preferences and interests directly. Implementing interactive surveys, preferences centers, and gamified experiences to collect first-party data ethically and transparently.
  • Ethical considerations and transparency: Maintaining user trust in a privacy-conscious world. Implementing clear opt-in mechanisms, explaining data usage, and offering control over personalization settings.

+ other exciting topic ideas 

Join leaders interested in pioneering innovative strategies for the digital age and driving transformative change in their industries.

Job titles may include CMO, CRO, Chief Growth Officer, Chief Digital Officer + other relevant titles:

Vice President of Growth at Gathern
Head of Digital Customer Experience at Ceer
Head of Growth Business at Modern Electronics – MEC
Group Head of Growth at Cenomi Group
Country Head E-Commerce at BFL Group
Director of Marketing at Cenomi Group
Vice President of Growth at Gathern
Head of Digital Customer Experience at Ceer
Head of Growth Business at Modern Electronics – MEC
Group Head of Growth at Cenomi Group
Country Head E-Commerce at BFL Group
Director of Marketing at Cenomi Group

6:30 PM Arrival of guests and drink reception
7:00 PM Welcoming and opening address by The Ortus Club
7:10 PM Short introduction by Vonage
7:20 PM Discussion instigated by the moderator and continued by the group
7:50 PM Appetizers are served
8:20 PM Discussion ends, mains are served
9:00 PM Drinks and networking
9:30 PM End of session

Billionaire, Riyadh

DISTRICT, RIYADH – DAB AB ST. SULAIMANIYA, Riyadh Saudi Arabia | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Hosted by Vonage

Vonage logo

Your Own Peer Network

Take your seat at the table where industry leaders converge. Before and after our discussions, you’ll have dedicated time to connect with like-minded peers who share your passions. Immerse yourself in a dynamic, collaborative community that fosters innovation and knowledge-sharing. Whether you seek mentorship or professional camaraderie, no man is an island at our events.

Future Insight

Surrounded by elite visionaries, thought leaders, and disruptors, you’ll gain access to insights and emerging trends that extend beyond the horizon. Attending our events allow you an opportunity to not only anticipate change but to actively shape the future of your industry, returning with a strategic edge and a treasure trove of new ideas to elevate your business.

Expert Event Orchestration

Engage in candid, knowledge-rich conversations set against the backdrop of the world’s finest venues. With over 2,000 events since 2016, we are dedicated to professionalism, curating topics, guest lists, and moderators to provide you an unparalleled experience. 

Tailored Discussions

Your engagement is our priority; our renowned, handpicked moderators, adept at crafting immersive discussions, ensure that your time is thoroughly enjoyable and stimulating. Prior to the event, we’ll ask you questions to ensure the discussions are fruitful and aligned with your interests – all you have to do is show up.

Sensory Delight

Delight in meticulously curated three-course meals crafted by maestro chefs. Then take your pick from our curated menu of wines and coffee, all set within an ambiance that not only satisfies your palate but also inspires connections and ideas.

See what our guests are saying

Event Detail

Tuesday, February 20, 2024 18:30
AST
Riyadh

Why attend?