The state of app development: 2022 recap & what to expect in 2023

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Thursday, December 8th, 16:00 EDT

Marketing and Product leaders in North America are invited to join this virtual tea-tasting roundtable on “The state of app development: 2022 recap & what to expect in 2023”.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary. 

The state of app development: 2022 recap & what to expect in 2023

2023 is primed to make waves across the digital space, bringing about a number of major changes that look to transform how organizsations develop, maintain, and track their applications. Around the corner are major boons to companies’ capabilities, such as ad network optimization, enhanced privacy, and more precise measurement capabilities.

However, while the benefits to be gained are numerous, increased complexity throughout the entire process can be daunting, especially when coupled with pre-existing challenges. Nevertheless, these incoming changes can afford savvy developers and their organizations a real opportunity to stand out and set themselves up for long-term success. 

  • How are companies measuring success and tracking activity on their applications? How have these strategies changed over the years?
  • What can companies do today to prepare for the impending major changes to come with SKAdNetwork 4.0?
  • What are the emerging trends, technologies, and best practices defining the future of app development?

Virtual tea-tastingtea add on

Our tea-tasting virtual roundtables begin with a special tasting session led by a tea expert and connoisseur. Registered guests will receive a special box with a variety of teas, including a flowering tea, delivered to their doorstep in anticipation of the event.

A live mind map is a visual representation of an event. Our illustrators capture the key points of your discussion in real-time to create an informative and creative illustration for all attendees!

Everyone will receive a copy of the mind map after the session.

Attended by:

SVP of Business Transformation – Merchant Services at Wells Fargo
Head of Global Marketing at CitiBank
Head of Marketing & Director of Marketing Communication, Home Entertainment and Sound at Sony
Creative Marketing Director at Sony Pictures & CHEERS
Digital Marketing Product Line Manager at Shell
General Merchandise Executive Leader at Target

For insight on this event, photos and guest interactions, see our post on LinkedIn.

4:00 PM: Ortus Master of Ceremonies to make introductions
4:10 PM: Short introduction by AppsFlyer
4:15 PM: Tea tasting
4:30 PM: Discussion instigated by the moderator and continued by the group
5:30 PM: End of session

Hosted by AppsFlyer

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Event Detail

Thursday, December 8, 2022 16:00
EDT
Virtual
North America

Why attend?