The state of HR software from the lens of Marketing

The state of HR software from the lens of Marketing

The human resources management software market is rapidly growing and projected to reach $43.29 billion by 2028. However, the client base is particularly difficult to tap, and several key players have already positioned themselves near the top with no clear-cut leader emerging. Nevertheless, there is plenty of room for growth despite the crowded space, especially for those more marketing-savvy. 

The scope of the HR department is vast, and its needs are numerous, so it is unsurprising for its leaders to find themselves inundated with sales calls and offers of disparate platforms. Whether it is on data, security, employee experience, or something else entirely, it is a matter of getting to the core of HR decision-makers’ needs while speaking their language.

• What challenges do Marketing leaders in workplace software companies face?
• How can companies stay competitive in an increasingly crowded market?
• How can leaders identify the best channels to target HR professionals?