The state of HR software from the lens of Marketing

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Thursday, February 23rd, 11:30 GMT+8

Marketing leaders in HR SaaS Providers in the APAC region are invited to join this virtual roundtable on ‘The state of HR software from the lens of Marketing’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

The state of HR software from the lens of Marketing

The human resources management software market is rapidly growing and projected to reach $43.29 billion by 2028. However, the client base is particularly difficult to tap, and several key players have already positioned themselves near the top with no clear-cut leader emerging. Nevertheless, there is plenty of room for growth despite the crowded space, especially for those more marketing-savvy. 

The scope of the HR department is vast, and its needs are numerous, so it is unsurprising for its leaders to find themselves inundated with sales calls and offers of disparate platforms. Whether it is on data, security, employee experience, or something else entirely, it is a matter of getting to the core of HR decision-makers’ needs while speaking their language.

  • What challenges do Marketing leaders in workplace software companies face?
  • How can companies stay competitive in an increasingly crowded market?
  • How can leaders identify the best channels to target HR professionals?

A live mind map is a visual representation of an event. Our illustrators capture the key points of your discussion in real-time to create an informative and creative illustration for all attendees!

Everyone will receive a copy of the mind map after the session.

Attended by:

Founder & CEO at Darwinbox
CMO at Mercer Mettl
COO at ZingHR
Associate Director Marketing at BetterPlace
Senior Product Marketing Manager at Xoxoday
Product Marketing Manager at LTIMindtree
Marketing Operations Manager and Team Lead at Employment Hero
Growth Marketing Lead, Asia, at Aon

For insight on this event, photos and guest interactions, see our post on LinkedIn.

11:30 AM: Introduction by The Ortus Club
11:35 AM: Introduction of participants
11:45 AM: Discussion instigated by the moderator and continued by the group
12:45 PM: End of session

Hosted by The Ortus Club

Event Detail

Thursday, February 23, 2023 11:30
Asia Pacific

Why attend?