The state of marketing: reimagining digital strategy in 2021 and beyond

Senior marketing executives in Vietnam are invited to join this virtual roundtable on ‘The state of marketing: reimagining digital strategy in 2021 and beyond’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary. Registration is limited to a select number of guests per event.

The state of marketing: reimagining digital strategy in 2021 and beyond

The last year has introduced unforeseen levels of marketing innovation, transformation, speed, and agility. Due to the global impact of the COVID-19 pandemic, CMOs and marketing leaders have learned how to navigate uncertainty, balance constantly changing priorities and budgets, evolve their marketing messages, and work from anywhere with technology and data.

In creating a cohesive customer journey across channels and devices, everything from innovation to customer engagement and collaboration is being reimagined. Business agendas now focus on growth and retention, identifying the right marketing technology for specific needs and transformation.

  • How have marketing leaders pivoted to address rapid and fundamental shifts in consumer behavior?
  • What is the impact of a distributed workforce, and how are marketing leaders enabling new methods of collaboration?
  • What methods of data collection are marketers using to better understand their customers?
  • How are marketing leaders reskilling their teams to keep up with the speed and pace of innovation?

Join leaders interested in discussing how strategic priorities and challenges, marketing tactics, and technology are transforming against a backdrop of economic and social change.

Job titles may include Chief Executive Officer, Chief Marketing Officer, Chief Digital Officer, Head of CX, Head of Branding, Head of Ecommerce, Head of Marketing, Director of Data and Analytics, Marketing Director and other relevant executives from various sectors in Vietnam.

10:30 AM: Introduction by Ortus Club
10:35 AM: Introduction of participants
10:45 AM: Short address from Salesforce
10:55 AM: Discussion instigated by the moderator and continued by the group
11:45 AM: End of session

Hosted by Salesforce

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Event Detail

December 9, 2021 10:30
ICT
Virtual
Vietnam

Why attend?