The state of marketing: reimagining digital strategy in 2021 and beyond

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Senior marketing executives in Vietnam are invited to join this virtual roundtable on ‘The state of marketing: reimagining digital strategy in 2021 and beyond’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary. Registration is limited to a select number of guests per event.

The state of marketing: reimagining digital strategy in 2021 and beyond

The last year has introduced unforeseen levels of marketing innovation, transformation, speed, and agility. Due to the global impact of the COVID-19 pandemic, CMOs and marketing leaders have learned how to navigate uncertainty, balance constantly changing priorities and budgets, evolve their marketing messages, and work from anywhere with technology and data.

In creating a cohesive customer journey across channels and devices, everything from innovation to customer engagement and collaboration is being reimagined. Business agendas now focus on growth and retention, identifying the right marketing technology for specific needs and transformation.

  • How have marketing leaders pivoted to address rapid and fundamental shifts in consumer behavior?
  • What is the impact of a distributed workforce, and how are marketing leaders enabling new methods of collaboration?
  • What methods of data collection are marketers using to better understand their customers?
  • How are marketing leaders reskilling their teams to keep up with the speed and pace of innovation?

Attended by:

CEO / Co-Founder at KAMEREO
CIO at Trung Nguyen Group
Head of Marketing, Customer Service and Sales at Premco Global
Head of Commercial Finance at Home Credit Vietnam
Head of Growth at Topica Edtech Group
Chair of Marketing at International University – VNU HCMC
Brand Marketing Manager at Everpia JSC
Automation Marketing at AIA

For insight on this event, photos and guest interactions, see our post on LinkedIn.

10:30 AM: Introduction by Ortus Club
10:35 AM: Introduction of participants
10:45 AM: Short address from Salesforce
10:55 AM: Discussion instigated by the moderator and continued by the group
11:45 AM: End of session

Sponsored by Salesforce

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Event Detail

Thursday, December 9, 2021 10:30

Why attend?