The state of marketing: reimagining digital strategy in 2021 and beyond

The state of marketing: reimagining digital strategy in 2021 and beyond

The last year has introduced unforeseen levels of marketing innovation, transformation, speed, and agility. Due to the global impact of the COVID-19 pandemic, CMOs and marketing leaders have learned how to navigate uncertainty, balance constantly changing priorities and budgets, evolve their marketing messages, and work from anywhere with technology and data.

In creating a cohesive customer journey across channels and devices, everything from innovation to customer engagement and collaboration is being reimagined. Business agendas now focus on growth and retention, identifying the right marketing technology for specific needs and transformation.

• How have marketing leaders pivoted to address rapid and fundamental shifts in consumer behavior?
• What is the impact of a distributed workforce, and how are marketing leaders enabling new methods of collaboration?
• What methods of data collection are marketers using to better understand their customers?
• How are marketing leaders reskilling their teams to keep up with the speed and pace of innovation?