The state of marketing events and their evolution moving forward

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Marketing leaders in IT and Software in North America are invited to join this virtual roundtable on “The state of marketing events and their evolution moving forward”.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary. Registration is limited to a select number of guests per event.

The state of marketing events and their evolution moving forward

In the past two years, organizations have seen marketing events move from gigantic conference rooms and expo halls to the living room and home office. While physical events are a welcome return for both hosts and attendees, marketers have realized that there is a place for virtual and hybrid events. 

With the experience gained from the rapid adoption of technology, marketers are now empowered to experiment with their initiatives further. The efficacy of small-scale events has already been realized, and now, it is time to scale and innovate. Moving forward, the key to maximizing results lies in fine-tuning the process and enhancing the experience.

  • What challenges and opportunities did marketers face in the last two years? How have they pivoted? 
  • How has the emergence of small-scale, virtual events affected marketing practices? Is this the future?
  • How can emerging digital capabilities and tools supplement future in-person events and campaigns?

Attended by:

Head of Marketing at Loris
Managing Director, Go to Market at emtec
Sales Director & Marketing Manager at Digital Vantage Point
Director of Field Marketing North America at Appgate
Sr. Product Marketing Manager at Kognitiv
Growth Marketing Manager at Equisoft
Field Marketing at Spinnaker Support
Principal Marketing Manager at VMware
Marketing Manager at Safetec
Brand Marketing Manager at Locution Systems Inc.
Account Based Marketing Leader at Avetta

For insight on this event, photos and guest interactions, see our post on LinkedIn.

3:50 PM: Log in of the guests
4:00 PM: Welcome and short address from The Ortus Club 
4:15 PM: Discussion instigated by the moderator and continued by the group
5:15 PM: End of session

Hosted by The Ortus Club

Ortus logo

Event Detail

Thursday, March 17, 2022 16:00
North America

Why attend?