The Grocery and E-tail Leaders’ Virtual Roundtable

Turning order fulfillment into a competitive advantage

Order fulfillment in both brick-and-mortar and digital grocery retailing is complex, given the level of immediacy required to ensure an excellent ordering experience for customers. As a result, customer satisfaction hinges on the efficiency of order fulfillment approaches.

With target markets settling into a new normal, business leaders must develop more data-led decision-making strategies to maintain steady and stable order fulfillment processes. They must adapt to their customers’ growing need for a more personalized ordering experience, often including real-time order visibility, and guarantee the consistency once enjoyed by customers years before.

• What are the challenges faced by leaders in making order fulfillment decisions?
• How has retail grocery shopping behavior changed, whether temporary or permanent?
• Which critical elements of order fulfillment must leaders reinforce?