Understanding and implementing the cross-channel journey

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Thursday, September 29th, 18:00 PDT

Marketing and Product leaders in San Francisco are invited to join this roundtable dinner on “Understanding and implementing the cross-channel journey”.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary. 

Hosted by AppsFlyer

AppsFlyer logo

Understanding and implementing the cross-channel journey

As a cookieless future looms with iOS 14+, Android 12, GDPR, and CCPA on the rise, companies increasingly focus on delivering exceptional user experiences. Consequently, privacy has become paramount to the success of their products, services, and customer engagement.

New technology enables companies to better understand and implement their cross-channel journeys, driving innovative means of measurement. With newfound respect for consent, leaders balance the need for contextual data across devices, platforms, and applications.

  • How do companies fuse traditional channels with new ones (TV, web, and mobile)?
  • How are companies’ tech stacks changing this year to support their cross-channel journeys?
  • As companies unify their measurement across every device, how do they stay privacy compliant? How do they unify measurement internationally in the context of different privacy standards (CCPA, GDPR, etc.)?

One Market RestaurantOne Market – The Club Room

1 Market St, San Francisco, CA 94105, United States | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Attended by:

VP & Senior Digital Product Manager at Wells Fargo
Head of Notifications AI, Facebook Growth at Meta
Senior Director of Product Management, Media, and Entertainment at Salesforce
Director of Product Management, Growth at Netflix
Marketing Director of Market and Consumer Access at Abbott

For insight on this event, photos and guest interactions, see our post on LinkedIn.

6:00 PM: Arrival of guests
6:30 PM: Welcoming and opening address by The Ortus Club
6:40 PM: Short introduction by AppsFlyer
6:45 PM: Discussion instigated by moderator and continued by the group
7:00 PM: Appetizers are served
7:45 PM: Discussion ends, mains are served, and guests are encouraged to stay and network
9:00 PM: Guests normally start leaving

Hosted by AppsFlyer

AppsFlyer logo

Event Detail

Thursday, September 29, 2022 18:00
San Francisco

Why attend?