Understanding and implementing the cross-channel journey

Tuesday, July 12th, 18:00 PDT

Marketing and Product leaders in San Francisco are invited to join this roundtable dinner on “Understanding and implementing the cross-channel journey”.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary. Registration is limited to a select number of guests per event.

Hosted by AppsFlyer

AppsFlyer logo

Understanding and implementing the cross-channel journey

As a cookieless future looms with iOS 14+, Android 12, GDPR, and CCPA on the rise, companies increasingly focus on delivering exceptional user experiences. Consequently, privacy has become paramount to the success of their products, services, and customer engagement.

New technology enables companies to better understand and implement their cross-channel journeys, driving innovative means of measurement. With newfound respect for consent, leaders balance the need for contextual data across devices, platforms, and applications.

  • How do companies fuse traditional channels with new ones (TV, web, and mobile)?
  • How are companies’ tech stacks changing this year to support their cross-channel journeys?
  • As companies unify their measurement across every device, how do they stay privacy compliant? How do they unify measurement internationally in the context of different privacy standards (CCPA, GDPR, etc.)?

Join leaders interested in learning more about building great products, creating exceptional experiences, and preserving customer privacy.

Job titles may include Chief, Head, VP, and Director of Marketing, Product, and Customer Experience.

6:00 PM: Arrival of guests
6:30 PM: Welcoming and opening address by The Ortus Club
6:35 PM: Short introduction by AppsFlyer
6:40 PM: Discussion instigated by moderator and continued by the group
7:20 PM: Appetizers are served
7:50 PM: Discussion ends, mains are served, and guests are encouraged to stay and network
8:30 PM: Guests normally start leaving

Hosted by AppsFlyer

AppsFlyer logo

Event Detail

Tuesday, July 12, 2022 18:00
PDT
San Francisco

Why attend?