Understanding and implementing the cross-channel journey

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Tuesday, March 1st, 14:00 EST

Product and Marketing leaders in North America are invited to join this virtual roundtable on “Understanding and implementing the cross-channel journey.”

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary. Registration is limited to a select number of guests per event.

Hosted by AppsFlyer

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Understanding and implementing the cross-channel journey

As a cookieless future looms with iOS 14+, Android 12, GDPR, and CCPA on the rise, companies increasingly focus on delivering exceptional user experiences. Consequently, privacy has become paramount to the success of their products, services, and customer engagement.

New technology enables companies to better understand and implement their cross-channel journeys, driving innovative means of measurement. With newfound respect for consent, leaders balance the need for contextual data across devices, platforms, and applications.

  • How do companies fuse traditional channels with new ones (TV, web, and mobile)?
  • How are companies’ tech stacks changing this year to support their cross-channel journeys?
  • As companies unify their measurement across every device, how do they stay privacy compliant? How do they unify measurement internationally in the context of different privacy standards (CCPA, GDPR, etc.)?

Attended by:

VP of Global Marketing at IDEX Corporation
Head of Research & Customer Insights, SVP at Citizens Bank
Sr. Director, National Marketing Communication at Kaiser Permanente
Director of Product Design at TransUnion
Director of Platform Product at Rogers
Director of Product Management at Salesforce
Director of Product Acceleration & Strategy at Google
Marketing Director at Johnson & Johnson
Marketing Science Principle at Zillow

For insight on this event, photos and guest interactions, see our post on LinkedIn.

2:00 PM: Ortus Master of Ceremonies to make introductions
2:10 PM: Short introduction from AppsFlyer
2:15 PM: Discussion instigated by the moderator and continued by the group
3:15 PM: End of session

Hosted by AppsFlyer

AppsFlyer logo

Event Detail

Tuesday, March 1, 2022 14:00
North America

Why attend?