Unlocking the future: Exploring direct-to-consumer models for manufacturers

Tuesday, June 27th, 15:00 EDT

Senior Executives in North America are invited to join this virtual roundtable on “Unlocking the future: Exploring direct-to-consumer models for manufacturers”.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is complimentary and by invitation only.

Unlocking the future: Exploring direct-to-consumer models for manufacturers

As the landscape of retail and consumer behavior continues to evolve rapidly, manufacturers are looking for new ways to connect with customers and optimize their supply chains. Direct-to-consumer (DTC) models have gained significant attention as a potential solution, allowing manufacturers to sell products directly to consumers without intermediaries. 

However, DTC models also come with a new set of challenges distinct from traditional retail models, including growing competition, higher upfront investment, and a greater need to keep abreast of ever-changing consumer expectations and demands. Overall, DTC models offer a number of potential benefits for manufacturers, but manufacturers should be aware of the many factors that are vital for successful implementation. 

  • What strategies or plans are companies exploring in adopting a direct-to-consumer (DTC) model? What are the challenges or opportunities?
  • What challenges do organizations face in maintaining accurate and consistent product information across different sales channels or marketplaces?
  • How are organizations today overcoming challenges in building brand awareness, driving traffic, and converting sales on direct-to-consumer channels?

Join leaders interested in discussing the many opportunities that a DTC model can offer manufacturers as well as the challenges that these companies are likely to encounter.

Job titles may include CIO, CTO, Chief Experience Officer (CXO), Technology Director, Head of IT, IT Director, Head of Technology, and other senior decision-makers.

2:55 PM: Log in of the guests
3:00 PM: Welcome by The Ortus Club and short address from Avanade
3:15 PM: Discussion instigated by the moderator and continued by the group
4:15 PM: Discussion brought to a close

Hosted by Avanade and Microsoft


Event Detail

Tuesday, June 27, 2023 15:00
North America

Why attend?