Senior executives in the ANZ region are invited to join this virtual roundtable on the topic “Unlocking the power of consumer insights with digital consumer intelligence”. The knowledge-sharing event will be guided by an expert moderator who will drive stimulating discussion between attendees in a closed and confidential environment. Attendance is by invitation only, complementary and registration is limited to a certain number of guests per event.
Unlocking the power of consumer insights with digital consumer intelligence
Understanding consumers’ needs and wants has become essential to ensuring that a company is future-proof. Listening empowers organisations to learn from their customers, identifying potential pain points and opportunities to create ever-improving experiences.
As businesses continue adapting to the constant changes taking place, those with access to quality data are more likely to collect the actionable customer insights that can impact the bottom line. These insights might relate to broad market trends, brands, products, or features. They can inform everything from crisis management to competitor intelligence and campaign strategy.
- What are the types of data and insights businesses can access? How can they make sense of it all?
- How can companies be predictive rather than reactive, staying ahead of the competition and up to date with what consumers want and need?
- What are real-life examples of organisations that have leveraged DCI to great effect?
Job titles include CMOs, Heads of Marketing and Marketing Insights, Heads of Data, and other relevant decision-makers in the ANZ region.
10:00 am: Introduction by The Ortus Club
10:05 am: Introduction of participants
10:15 am: Short address from Brandwatch
10:25 am: Discussion instigated by the moderator and continued by the group
11:15 am: Session ends