Using Actionable Web & App Data to Drive Competitive Advantage

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Thursday, November 9th, 18:30 BST

Product, IT, and Marketing leaders in London are invited to join this roundtable dinner on ‘Using Actionable Web & App Data to Drive Competitive Advantage’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Using Actionable Web & App Data to Drive Competitive Advantage

In today’s digital age, the ability to harness web and app data can be the difference between leading the industry or lagging behind. Actionable data refers to insights that businesses can immediately act upon, leading to tangible improvements. 

For instance, analysing user behaviour on a website or app can pinpoint areas of friction, guiding UI/UX enhancements. Real-time analytics can identify consumer trends, enabling businesses to tailor offers instantaneously. Moreover, segmenting users based on their online activity allows for personalised marketing strategies. Efficiently leveraging this data not only enhances the user experience but also streamlines business operations, reduces costs, and boosts profitability. In a hyper-competitive market, companies that master the art of deciphering and applying actionable data will undoubtedly seize a substantial competitive edge.

  • How can real-time analytics identify emerging consumer trends and preferences on websites and apps?
  • In what ways can businesses enhance UI/UX based on actionable web and app data insights?
  • How does personalised marketing, driven by segmented user data, improve engagement and conversion rates?

The Chesterfield Mayfair – Charles Suite

35 Charles St, London W1J 5EB, United Kingdom | Google Maps

The Ortus Club hosts events in the best private dining rooms in the world. These venues provide a high-end atmosphere and impeccable table service.

Attended by leaders interested in harnessing the power of actionable web and app data to propel their businesses to the forefront of the digital landscape.

Job titles may include Chief Product Officer, CIO, CTO, CMO, Head/VP/Director of Product, IT, and Marketing, as well as other senior decision-makers.

6:30 PM: Arrival of guests and reception
7:00 PM: Welcome by The Ortus Club
7:05 PM: Short address by FullStory
7:15 PM: Discussion instigated by the moderator and continued by the group over dinner
8:15 PM: Discussion brought to a close
8:30 PM: Networking and drinks
9:30 PM: End of session

Hosted by FullStory

FullStory is a technology company that specialises in providing intelligent digital experience analytics solutions to businesses around the world. FullStory’s mission is to empower its customers with real-time insights into how their customers interact with their digital products and services. Using its cutting-edge technology and AI-powered platform, FullStory enables businesses to understand their customers’ behaviour, identify issues, and improve their overall digital experience. FullStory’s solutions are used by some of the world’s largest and most innovative companies across a range of industries, including retail, finance, healthcare, and technology.

Event Detail

Thursday, November 9, 2023 18:30

Why attend?