Weathering the storm: Driving business growth during economic uncertainty

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Thursday, May 18th, 18:00 ICT

Product and Marketing leaders in Ho Chi Minh are invited to join this roundtable dinner on ‘Weathering the storm: Driving business growth during economic uncertainty’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary. 

Weathering the storm: Driving business growth during economic uncertainty

The silver lining in uncertain times is the opportunity to pause and re-evaluate the investments we are making to maximise ROI and minimse loss. While greater economic shifts are out of businesses’ control, companies can always prepare for the impending impact. 

Doubling down on ROI and investing only in activities that bring the highest ROI can help businesses stay afloat. Focusing on customer experience and journeys will also be beneficial, as can taking new bets on organic sources and moving towards sustainable channels instead of paid channels. Optimising paid spend is also vital for staying on track during an economic downturn. By implementing these strategies, businesses can weather the storm and come out stronger on the other side.

  • How can businesses effectively double down on ROI during an economic slowdown?
  • What steps can businesses take to improve customer experience and journeys while being smart with their spend during an economic downturn?
  • What are some examples of organic sources that businesses can tap into to maximise ROI?
  • How can businesses optimise their paid spend, and what are some pitfalls to avoid?

Quince & Madame Kew, Ho Chi MinhQuince & Madame Kew

37bis Đ. Ký Con, Phường Nguyễn Thái Bình, Quận 1, Thành phố Hồ Chí Minh, Vietnam | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Attended by:

Co-Founder, CMO at EasyGop
Co-Founder at EasyGop
Head of Integraded Media at Nestle Vietnam
Head of MKT – Campaign, Online Marketing and Growth, VN at Shopee
Head of Product at Zalo
Head of Marketing at Hanwha Life Vietnam
Head of Marketing at Orient Commercial Joint Stock Bank (OCB)
E-Commerce Senior Manager at Bach Hoa Xanh
Sr Product Manager at Tiki
Product Manager at FPT Software
Business Development Manager at Partipost Vietnam
User Growth at Cnetric Singapore

For insight on this event, photos and guest interactions, see our post on LinkedIn.

6:00 PM: Arrival of guests and drink reception
6:30 PM: Welcoming and opening address by The Ortus Club
6:40 PM: Short introduction by
6:45 PM: Discussion instigated by the moderator and continued by the group
7:15 PM: Appetizers are served

7:45 PM: Discussion ends, mains are served
8:15 PM: Desserts, coffee and tea are served, and guests are encouraged to stay and network

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Event Detail

Thursday, May 18, 2023 18:00
Ho Chi Minh

Why attend?