WhatsApp Marketing & Customer Engagement: Pioneering Personalized Connections

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Tuesday, February 20th, 18:30 AST

Marketing, Growth, and Revenue leaders in Riyadh are invited to join this roundtable dinner on ‘WhatsApp Marketing: The Future of Personalised Engagement’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is complimentary and by invitation only.

THE TOPIC AT HAND

WhatsApp Marketing & Customer Engagement: Pioneering Personalized Connections

Welcome to the new era of marketing, where WhatsApp’s astounding 98-99% open rate dramatically surpasses the average email’s 5-25%. This isn’t just about impressive statistics; it’s about a transformative shift in engagement, delivering up to 10x more effectiveness and an incredible 40-60% click-through rate. Businesses are now turning catalogues digital, sparking vibrant referral campaigns, and maximising the innovative potential of Click to WhatsApp Ads. Globally, 72% of consumers are more inclined to engage with personalised WhatsApp marketing messages, and a significant 85% are eager for timely, proactive communications from brands. Integrating WhatsApp into your marketing strategies can elevate your revenue through personalised, timely, and effective interactions.

It’s an established fact that engaged customers can generate 51% more revenue than inactive ones. By leveraging customer engagement platforms in conjunction with WhatsApp, businesses can gain a comprehensive, 360-degree view of their customers. This approach not only drives retention but also significantly improves loyalty, setting the stage for a more profitable and engaged customer base.

Our insightful roundtable will explore these essential topics:

  • Digital Catalogs: How can businesses seamlessly transition their catalogs to WhatsApp, to maximize impact and ensure a smooth digital shift?
  • Strategic Personalization: What strategies can businesses employ to enhance the personalization and effectiveness of their WhatsApp marketing, ensuring strong resonance and engagement with consumers?
  • Future Trends: Looking ahead, how will the roles of WhatsApp and Customer Engagement Platforms evolve in business marketing over the next five years?
  • Opportunity Exploration: What new opportunities can businesses leverage in this evolving landscape for broader reach and increased revenue?

ATTENDED BY:

Chief Marketing and Revenue Officer at SAPTCO
Group Director, Business Development at Cenomi Group
Director of Marketing / Ecommerce (Prelaunch Leadership Team) at Cenomi Group
Director Digital Data and Performance at Al Rajhi Takaful
Country Head E-Commerce at BFL Group
Head of Home Appliances and Growth Business at Modern Electronics – MEC (AL-Faisaliah Group)
Head of Food & Beverage at Seven
Senior Marketing and Communication Officer at Cenomi Centres
Marketing Manager at Tawuniya
Digital Marketing Manager at Jazeera Paints
Senior Marketing Specialist at Petromin
Search Engine Optimization Manager – Growth at Gathern

For insight on this event, photos and guest interactions, see our post on LinkedIn.

6:30 PM Arrival of guests and drink reception
7:00 PM Welcoming and opening address by The Ortus Club
7:10 PM Short introduction by Vonage
7:20 PM Discussion instigated by the moderator and continued by the group
7:50 PM Appetizers are served
8:20 PM Discussion ends, mains are served
9:00 PM Drinks and networking
9:30 PM End of session

Billionaire, Riyadh

DISTRICT, RIYADH – DAB AB ST. SULAIMANIYA, Riyadh Saudi Arabia | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Hosted by Vonage

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Your Own Peer Network

Take your seat at the table where industry leaders converge. Before and after our discussions, you’ll have dedicated time to connect with like-minded peers who share your passions. Immerse yourself in a dynamic, collaborative community that fosters innovation and knowledge-sharing. Whether you seek mentorship or professional camaraderie, no man is an island at our events.

Future Insight

Surrounded by elite visionaries, thought leaders, and disruptors, you’ll gain access to insights and emerging trends that extend beyond the horizon. Attending our events allow you an opportunity to not only anticipate change but to actively shape the future of your industry, returning with a strategic edge and a treasure trove of new ideas to elevate your business.

Expert Event Orchestration

Engage in candid, knowledge-rich conversations set against the backdrop of the world’s finest venues. With over 2,000 events since 2016, we are dedicated to professionalism, curating topics, guest lists, and moderators to provide you an unparalleled experience. 

Tailored Discussions

Your engagement is our priority; our renowned, handpicked moderators, adept at crafting immersive discussions, ensure that your time is thoroughly enjoyable and stimulating. Prior to the event, we’ll ask you questions to ensure the discussions are fruitful and aligned with your interests – all you have to do is show up.

Sensory Delight

Delight in meticulously curated three-course meals crafted by maestro chefs. Then take your pick from our curated menu of wines and coffee, all set within an ambiance that not only satisfies your palate but also inspires connections and ideas.

See what our guests are saying

Event Detail

Tuesday, February 20, 2024 18:30
AST
Riyadh

Why attend?