WhatsApp Marketing: The Future of Personalised Engagement

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Wednesday, November 29th, 18:30 CEST

Marketing, Growth, and Revenue leaders in Milan are invited to join this roundtable dinner on ‘WhatsApp Marketing: The Future of Personalised Engagement’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is complimentary and by invitation only.

WhatsApp Marketing: The Future of Personalised Engagement

WhatsApp, with its staggering 98-99% open rate, dwarfs the average email’s 5-25%. This messaging giant not only promises up to 10x more engagement than traditional channels but also boasts 40-60% click-through rates. From the digitalisation of catalogs to launching referral campaigns and the innovative click2WhatsApp feature, businesses are finding myriad ways to harness its potential. In Italy, almost every individual is on WhatsApp, signifying its immense reach. 

Globally, 72% of consumers express a keenness to interact with WhatsApp marketing messages that resonate on a personal level. Furthermore, a significant 85% of consumers are eager for timely and proactive brand communications. Leveraging WhatsApp can be the game-changer in boosting revenue through personalised and timely marketing endeavors.

  • What challenges do businesses face when transitioning their catalogs to a digital format on WhatsApp, and how can they overcome them?
  • What strategies can businesses adopt to ensure their WhatsApp marketing messages are both personalised and effective in capturing consumer attention?
  • Given the current trajectory, how might the role of WhatsApp in business marketing evolve in the next five years?

Hotel Principe di Savoia

Piazza della Repubblica, 17, 20124 Milano MI, Italy | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Attended by:

CEO, France & Supervisor The Netherlands at Eat Happy Group
CDO at Caovilla
Head of Controlling at Eat Happy Group
Head of Digital Business & Marketing Transformation at Metro
Head of Digital at New Guards Group Holding
Head of Channel Orchestration | Commercial Coordination – International Subsidiary Banks Division at Intesa Sanpaolo
Head of Retail Excellence, Training & Operations at ACQUA DI PARMA
Head of Marketing & Commercial Catalogue – International Subsidiary Banks Division at Intesa Sanpaolo
Head of eCommerce & Digital Experience at Bricocenter Italia
Group Marketing and Communication Director at MAX FACTORY
Senior Director, Head of IT Architecture at Intesa Sanpaolo
Marketing Transformation Manager at Metro
Team Leader Digital Mktg at TicketOne

For insight on this event, photos and guest interactions, see our post on LinkedIn.

6:30 PM: Arrival of guests
7:00 PM: Welcoming and opening address by The Ortus Club
7:10 PM: Short address from Vonage
7:20 PM: Discussion instigated by the moderator and continued by the group over dinner
7:50 PM: Appetizers are served

8:20 PM: Discussion ends, mains are served
9:00 PM: Drinks and networking

Hosted by Vonage

Vonage logo

Event Detail

Wednesday, November 29, 2023 18:30
CEST
Milan

Why attend?