Why frictionless commerce is good for everyone

Registration is no longer possible.

Retail leaders in North America are invited to join this virtual masterclass on ‘Why frictionless commerce is good for everyone’. It is a great opportunity to see how experience-driven commerce drives B2B profitability.

The session will explore challenges companies faced in the past few years, from greater demand for online and omnichannel experiences to the shortage of qualified talent to address rapidly changing customer preferences. Participants will also examine available solutions that can help them adapt.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between attendees in a closed, confidential environment. Attendance is by invitation only and complimentary. Registration is limited to a certain number of guests per event.

Why frictionless commerce is good for everyone

Increasingly, modern business buyers are digital natives who prefer seamless self-service experiences for managing orders. The growing purchase power of this group requires that B2B organizations modernize their platforms to deliver highly relevant and personalized experiences.

The good news is that these investments will also drive increased purchase order value, increased frequency of purchase, and increased loyalty amongst customers. Ultimately, modern commerce platforms increase internal efficiency and scale, too.

  • How can experience-driven commerce increase loyalty, drive secondary purchase, and reduce returns?
  • How can digital personalization efforts reduce organizational overhead?
  • How are retailers ensuring resilience against the next major disruption?

Attended by:

Head of Digital & Marketing at Bugaboo
Sr. Director of IT Business Partner Operations & Supply Chain at Ferrara Candy
Sr. Director, Strategy & Agile Transformation at Groupe Dynamite
Sr. Director of Strategy & Transformation at PepsiCo
Director of Strategy at Pepsico
Director of Strategy at Sleep Country
Director of eCommerce USA & Canada at Brown-Forman
Sr. Shopper & Trade Marketing Manager at OLG
Sr. Manager – Optimization and Analytics at cheapcaribbean.com
Digital Marketing Manager at Lagunitas Brewing Company
Marketing Program Manager at Primex Family of Companies
Trademarketing & Ecom Manager at Beam Suntory

For insight on this event, photos and guest interactions, see our post on LinkedIn.

12:45 PM: Live Music
1:05 PM: Check-In and Welcome
1:05 PM: Trends in the Industry
1:10 PM: Interactive Session
1:40 PM: Presentation from Avanade & Microsoft, Real-World examples
1:50 PM: Live Music
2:00 PM: End of session

Hosted by Avanade

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