In today’s interconnected world, virtual roundtable discussions offer a phenomenal opportunity to gather minds from across the globe in a seamless digital setting. Designed to foster rich exchanges of ideas, these virtual event marketing efforts enable real-time, interactive dialogue that can rival, and at times surpass, their in-person counterparts.
Elevate your event marketing strategies while engaging your audience in a manner that encourages executive B2B networking and fosters valuable relationships. Explore tips and strategies to make your virtual event marketing successful, from pre-planning to execution to post-event follow-up, with the blog below!
What is a Roundtable Discussion?
A roundtable discussion is a platform that promotes executive collaborations and critical thinking between industry peers, executives, and experts. Whether in-person or virtual, a roundtable event marketing effort hosts a diverse array of individuals—each with unique perspectives and areas of expertise— to come together and share knowledge about a specific subject matter.
9 Tips for Hosting Successful Virtual Roundtable Discussions
Ensure that your virtual event marketing efforts remain the cornerstone of your business’s ongoing engagement strategy that consistently delivers value to your audience by integrating the tips listed below.
1. Have a clear purpose
Before diving into the logistics, clarify the purpose of your virtual event marketing roundtable. Are you looking to solve a particular issue, generate new ideas, or attract B2B customers? Knowing your purpose will guide every subsequent decision, from topic selection to participant invitation and agenda setting, to be aligned with your overall B2B marketing goals.
2. Choose the topic
Once you’ve defined your purpose, selecting a relevant topic that aligns with the interests of your target audience is critical. Ensure it is broad enough to encourage various viewpoints but specific enough to maintain focus. The event marketing topic should also provide meaningful dialogue and actionable insights for enhanced attendee engagement.
3. Consider the size of your roundtable
The number of participants greatly affects the dynamics of the discussion. A smaller group of 6-8 participants often allows for deeper, more focused conversations. A larger group might offer diverse perspectives but could limit the time each participant has to speak. Balancing your resources with your event marketing goals is critical.
4. Plan the room
In a virtual B2B market setting, “planning the room” means choosing the right technology platform. The software should be user-friendly and feature capabilities such as breakout rooms, hand-raising functions, or real-time polling to encourage active participation. Ensure that it is compatible with various operating systems and offers stable connectivity.
5. Prepare a comprehensive agenda
While roundtables thrive on open dialogue, having a structured agenda can help maintain focus and ensure that critical points are covered. Distribute the agenda beforehand to ensure your participants can prepare, but allow some flexibility for authentic and valuable event marketing discussions.
6. Choose a capable moderator
A skilled moderator can make or break your event marketing roundtable. Opt for a moderator who is knowledgeable about the topic and skilled in steering conversations, managing time, and diplomatically handling disagreements.
7. Create a brief for the moderator
Keep your moderator in the loop; provide them with a comprehensive brief. Doing so should include your virtual event marketing purpose, key discussion points, expected outcomes, and any sensitive issues that may arise. The more prepared your moderator is, the smoother the discussion will flow.
8. Engage your roundtable
Encourage participation by asking open-ended questions and using interactive features like polls or breakout sessions. Actively involve quieter members by directly asking for their input, and maintain virtual event marketing engagement by summarizing key points and actionable insights throughout the discussion.
9. Follow-up with feedback
Once your event concludes, keep the event marketing momentum from fading away. Send out thank-you notes to participants along with a summary of the discussion and any next steps. Solicit feedback through post-event surveys to understand what worked and what didn’t so that you can make future virtual event marketing strategies even more successful.
Host Your Virtual Roundtable Event with The Ortus Club
Making your roundtable discussion stand out in a digital landscape filled with endless virtual interactions is no small feat. But by adhering to these nine tips, you’re not just hosting an event; you’re creating a valuable experience that invites meaningful dialogue, fosters professional relationships, and drives actionable B2B marketing insights.
While these tips provide a robust framework for success, partnering with event marketing experts who can make your vision come to life is equally crucial. Specializing in curating high-caliber discussions tailored to your objectives, The Ortus Club ensures that your roundtable is not just another online event but an impactful experience that resonates with every participant.
Interested in learning more? Contact us today to host a successful virtual event marketing roundtable.
Don’t miss out on the latest B2B events and marketing news