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How CX technology is accelerating innovation for Philippine BPOs

July 26, 2022 | Tuesday | 11:00 AM – 2:00 PM PHT


CX and IT leaders in BPO companies in Manila are invited to join this roundtable luncheon on ‘How CX technology is accelerating innovation for Philippine BPOs’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary. Registration is limited to a select number of guests per event.


How CX technology is accelerating innovation for Philippine BPOs

The rapid rise of digital and cloud has led organisations to significantly transform both internal and customer-facing operations. A culture and process of ‘always on’ innovation is now possible, allowing companies to embed positive change into their DNA to remain competitive in the Philippines and globally.

Consumers today expect engaging, seamless experiences, and new technologies enable organisations to get insights from data at scale to meet demand. But with such a vast coverage, including voice calls, social media conversations, billing information, and order history, success may require hyper-personalisation and the automation of repeat or low-value calls to reduce cost and accelerate innovation.

  • What challenges do BPOs in the Philippines face in modernising technology and operations?
  • How can BPOs integrate artificial intelligence and modern technologies such as machine learning into existing legacy systems?
  • What can Philippine BPOs do to remain relevant in a highly competitive global BPO market?

Join other leaders and C-level executives to get an insight into the AWS technology that allows BPOs to:


Rethink CX with hyper-personalisation for unique consumer interactions according to a language, status or last interaction.

Automation using machine learning services that make CX faster for consumers and increase morale of agents.

‘Always on’ innovation with low cost experimentation to drive a culture of innovation that together ensure the BPO service is lowest cost and enables amazing CX experiences for end consumers.


11:00 AM
Arrival of guests 


11:30 AM
Welcome by The Ortus Club


11:35 AM
Short address by AWS


11:45 AM
Discussion facilitated by the moderator and continued by the group over lunch


12:45 PM
Discussion brought to a close and guests are encouraged to continue networking


2:00 PM
End of roundtable luncheon

Blackbird Restaurant, Makati City

Blackbird Restaurant

6752 1229 Makati Ave, Makati, 1229 Metro Manila | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Simon Burke speaker


GTM Specialist, Customer Experience, APJ Productivity Applications | Amazon Web Services