An enterprise-wide strategy that delivers business value through a unified view of master data and insights across all functions is imperative for any organisation. It creates a trusted data foundation that can improve decision-making, increase visibility and brand responsiveness, meet new business requirements and opportunities, and improve operational efficiency.

The challenge for companies is balancing departmental needs such as marketing use cases for the customer journey with leveraging master data management as an enterprise resource in areas with multiple interactions. Implementation does not have to be a long and complex undertaking, driving leaders to explore innovative ways to achieve quick wins or tactical solutions.

• What challenges do organisations face in engaging customers?
• How can businesses create a unique omnichannel commerce experience?
• What strategies and technologies will simplify supplier management?