The Art of Networking is a must-read resource for leaders looking to build and nurture meaningful business relationships. This comprehensive guide equips marketers and business development leaders with the latest strategies to organise, host, and maximise the networking potential of roundtable discussions, a proven method for creating strategic engagements and dialogues.
The Art of Networking is packed with expert insights gathered from 10 years of events management experience to help you foster authentic and impactful connections. Here are some of the concepts you'll discover in the book:
Why Roundtables?
Organising a Roundtable
Curating Your Guest List
The Event
Following Through
Learn how to connect with peers and nurture business relationships that drive mutual growth with your very own copy!
Over the past two years, The Ortus Club and Dataiku have partnered to host a series of impactful roundtables, engaging European business leaders with insights on AI adoption in finance, customer experience, and application development.
With a focus on knowledge-sharing, The Ortus Club helped Dataiku expand its reach, engaging 209 attendees across seven major cities and achieving an impressive 81.4% attendance rate. Building on this success, Dataiku is set to host six more events with The Ortus Club in 2025, further broadening their global connections.
Read more about this successful collaboration and learn how it can inspire your own events!
In this Field Notes feature, Roberto Bricio Kioch, the Senior Field Marketing Manager at Guesty, shares insights on the evolving role of field marketing in the B2B landscape. He highlights the importance of blending online and on-the-ground activities, with a strong focus on lead generation, thought leadership, and client relationships.
Roberto reflects on the success of Guesty’s innovative virtual events and flagship conference, GuestyVal, and emphasizes the value of personalization in today’s marketing landscape. He also discusses the challenges of ROI measurement, audience engagement, and the future of field marketing in the age of AI and data analytics.
Explore Roberto’s journey and uncover strategies that can transform your field marketing efforts with his Field Notes blog.
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It helps us grow and lets others know about the value we offer. Thank you for being part of our journey in creating exceptional knowledge-sharing experiences.
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