In partnership with Superside, we recently hosted an exclusive roundtable for London's top marketing leaders. The evening confronted a critical modern challenge: how to scale creative excellence and redefine marketing teams in the age of AI.
Set in the distinctive private dining room of Broadwick Soho, the forum explored how to integrate AI as a strategic asset rather than a creative compromise. CMOs, VPs of Brand, and Creative Directors shared insights on overcoming internal barriers to adoption and using AI as a force multiplier for human ingenuity, all while maintaining brand integrity.
The experience was elevated by thoughtful, personal touches. Guests enjoyed a custom Superside-branded cocktail and were treated to a unique hands-on experience from Pup Up Jewellery, creating their own permanent charm bracelets fused on-site by an artisan—a lasting memento of an evening dedicated to connection and innovation.
For this month’s CMO Chats, we had the pleasure of speaking with Laura Jenkins, Director of Marketing at Smartsheet. She shared her insights on the incredible journey of building the Smartsheet brand and marketing team from scratch in the APJ region, turning an unknown name into a recognised market player.
Our conversation explored the core strategies behind her success, from establishing a flagship "summit" event series that now runs globally, to fostering a crucial partnership with the sales team to ensure shared success. Laura also highlighted the impact of purpose-driven marketing, detailing a powerful campaign where Smartsheet gifted its McLaren sponsorship logo to the charity Deadly Science, generating significant positive brand association.
Beyond specific campaigns, Laura discussed the persistent challenge of proving the ROI of brand-building initiatives and the importance of staying focused on core objectives to cut through the noise of a crowded tech landscape. Her experience offers a valuable lesson in balancing creative brand efforts with strategic pipeline generation.
In this month's CTO Chats, we spoke with Fauzi Rachman, CTO at Dentsu, about his career journey and leadership in the ever-evolving world of technology. Based in Singapore, Fauzi brings over 17 years of experience in driving innovation and aligning technology with business strategy across diverse industries.
Our conversation explored the challenges of leading large-scale digital transformation initiatives, fostering a culture of innovation, and staying ahead in areas like AI, IoT, and emerging platforms. Fauzi also shared his people-first approach to leadership, highlighting the importance of mentoring talent, encouraging collaboration, and adapting to rapidly changing market demands.
Interested in getting featured in the next one? Let's chat!
Join us in our upcoming events where leaders and innovators across industries come together to connect, collaborate, and explore the future of business. From exclusive executive roundtables to engaging workshops, each event is designed to foster meaningful discussions and valuable insights. Don’t miss these unique opportunities to network, gain industry insights, and share experiences with top decision-makers.
Stay tuned for event highlights, guest speaker announcements, and registration details. We look forward to seeing you at one of our upcoming gatherings!
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