IBM, in partnership with The Ortus Club, recently hosted a private roundtable luncheon in Melbourne, bringing together senior enterprise leaders from Australia’s most forward-thinking organisations. The session explored the evolving landscape of digital infrastructure, with a focus on building the API ecosystem of the future through AI-powered gateways and federated API management.
Guests were treated to a traditional Turkish coffee-tasting and fortune-telling experience led by Melih Karaduman, founder of The Forty Years Coffee. After sipping their coffee, guests flipped their cups for a light-hearted session of fal—the Turkish art of reading coffee grounds. Melih’s whimsical interpretations sparked laughter and curiosity, creating a memorable and personal moment that set a thoughtful and engaging tone for the day’s discussions.
During the discussion, executives examined the rising importance of federated API management across distributed systems, emphasising the need for consistent governance, version control, and policy enforcement in complex enterprise environments. The group underscored the value of microservices, serverless computing, and event-driven architectures in enabling modularity and real-time responsiveness for reliable next-generation technologies.
By bringing together strategic minds from across industries, IBM and The Ortus Club created a unique platform to exchange ideas and forge the path toward a more connected, intelligent, and agile enterprise future.
In this edition of CMO Chats, we speak with Eric Herzog, Chief Marketing Officer at Infinidat, who brings a wealth of enterprise marketing experience to the table. Over the past three years at Infinidat, Eric has transformed the company’s brand presence through a lean, data-driven, and highly integrated marketing approach.
Eric reflects on the marketing-sales dynamic and how his team’s efforts have significantly boosted visibility for what was once a lesser-known player in the enterprise storage space. By tightly aligning with sales, executing award-winning campaigns, and leveraging third-party validation across every touchpoint, Infinidat has elevated its brand with global Fortune 2000 decision-makers. “Before, it was ‘Infinidat who?’ Now we’re walking into meetings where prospects already know us from an award, a press article, or social media,” Eric shares.
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Join us in our upcoming events where leaders and innovators across industries come together to connect, collaborate, and explore the future of business. From exclusive executive roundtables to engaging workshops, each event is designed to foster meaningful discussions and valuable insights. Don’t miss these unique opportunities to network, gain industry insights, and share experiences with top decision-makers.
Stay tuned for event highlights, guest speaker announcements, and registration details. We look forward to seeing you at one of our upcoming gatherings!
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