The Art of Networking is a must-read resource for leaders looking to build and nurture meaningful business relationships. This comprehensive guide equips marketing leaders with the latest strategies to organise, host, and maximise the networking potential of roundtable discussions, a proven method for creating strategic engagements and dialogues.
The first chapter of The Art of Networking bookdiscussesWhy Roundtables? This section dives into why attending the right roundtable event is a game-changer for building connections and business networks. Roundtable discussions provide an exclusive opportunity to foster open, candid discussions where leaders share experiences, tackle challenges together, and collaborate for long-term growth.
Here’s what this chapter covers:
The power of connecting with the right peers and how it enhances your networking experience.
How roundtables create a trusted environment for leaders to discuss challenges and exchange valuable ideas.
The role of tacit knowledge in driving deeper, more impactful conversations.
If you want to deepen your professional relationships and engage in meaningful conversations, this book is for you. Download your free copy and learn more about connecting business networks in the following chapters of The Art of Networking.
Over the past 12 months, The Ortus Club and Webex by Cisco have teamed up to host a successful roundtable series, connecting business leaders across North America and Europe with valuable insights on the latest trends in IT and customer experience.
Focusing on knowledge-sharing, The Ortus Club helped Webex by Cisco extend its reach, engaging 322 attendees across 24 major cities and achieving a solid 74.62% attendance rate. Building on this success, Webex is excited to continue its partnership with The Ortus Club in 2025 to foster further global connections.
Read more about this impactful collaboration and discover how it can inspire your own events!
In this feature, Dushala Agarwal, Senior Marketing Manager for the METNA Region at Cloudflare, shares her insights on the critical role of marketing in the IT field, by combining data-driven strategies with personalised campaigns to build stronger connections with potential customers.
Dushala reflects on how effective tech marketing now centres on hyper-personalised, value-driven interactions to break through B2B clutter. This requires integrated sales and marketing efforts, utilising technology to create impactful and engaging customer experiences.
Learn more about Dushala's journey and discover how her strategies are shaping the field of marketing in this insightful Field Notes interview.
We deeply value feedback from our community as it allows us to continuously refine our strategies and tailor our event experiences to meet the evolving needs of our guests. Every insight helps us enhance the discussions, formats, and engagements we design, ensuring that each event remains relevant, impactful, and memorable.
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It helps us grow and lets others know about the value we offer. Thank you for being part of our journey in creating exceptional knowledge-sharing experiences.
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