The Ortus Club https://validator.w3.org/feed/docs/rss2.html How AI and the “Business Yogi” Mindset Are Reshaping B2B Marketing — Prateek Mathur of SAP How to Build an AI-Powered Marketing Operating System — Sophie Mckay, Notion Why Virtual Executive Roundtables Drive High-Impact B2B Networking 5 Tips to Boost Guest Attendance for Your Next Corporate Event How Can Corporate Gifts Elevate Your B2B Event Experience? CMO Chats with Hanns Schempp, Founder of Miota Why Conversational Marketing Is Winning Over B2B Buyers The Strategic Blueprint for the B2B Roundtable: How to Secure Executive Trust Account-Based Marketing (ABM) vs Demand Gen Can Predictive AI Eliminate the Guesswork from B2B Lead Scoring? — Jennifer McCarthy, Elastic How to Scale Your B2B Pipeline and Move Beyond “Me-Too” Content via AI Orchestration — Kathleen Jaedtke, Workato How Can Marketers Influence Hidden Buyers and Scale B2B Growth in the AI Era? — Caroline Wiemann, ON24 How to Combat Content Sameness and Structural Tool Sprawl in B2B SaaS — Suvish Viswanathan, Zoho How to Transition to a Marketing-Qualified Account Model and Drive Regional Relevance — Karen Strugnell, UiPath How to Moderate a Virtual Roundtable Successfully Can Your Organisation “Unlearn” Fast Enough to Lead the Energy Transition? — Tze Phei Tee, Wasco Berhad How to Design Field Marketing Events That Move Beyond a Standard Sales Pitch — Laura Grandi-Hill, CommerceIQ Why the CIO’s Real Job Is Building Bridges<br>— Igor Danshyn, Compass Group Japan Can You Build an AI-Ready Enterprise Without Fixing Your Data Models First? — Endy Lambey, PT XLSmart Telecom Sejahtera Can an Engineering Mindset Solve the “Human” Equation in People & Culture? — Alvin Tanthio, Paramount Enterprise Why Most Leaders Still Get AI Wrong — Steven Nunez, NUS Is Your Leadership Playbook Built for One Culture in a Borderless World? — Arne Graeber, Commerzbank Meet Nikki Clanor, Head of Growth Marketing Meet Roman Manuel, Account Manager What Does It Really Take to Keep Building When the First Ten Startups Don’t Blow Up?<br>Soon Kon Chun, CARSOME Can Luxury-Level Service Models Scale the Future of Platform Marketplaces? — Sonia Kapoor, Uber Meet Marcella Tortora, Client Director Why an Autonomous Supply Chain Still Needs Human “Taste”<br>— Daniel Gebler, Picnic Why 70% of Digital Transformations Fail: The Power of Defining Your Own S-Curve<br>— Mongkhol Nitakhot, Supalai Why the Future of Workspace Marketing is “Bionic”<br>— Jasmine Osada, CapitaLand Is the Product Manager Role About to Be Reinvented?<br>— Nikshep Mehra, Paylocity If People Truly Matter, How Far Will You Go to Show It?<br>— Babul Balakrishnan, Thunes Careers The State of HR Software From the Lens of Marketing Field Notes with Abhishek Yadav, Senior Field Marketing Manager of Freshworks Can Healthcare Scalability Succeed Without a People-First Strategy? — Saurabh Gupta, KIMS Hospitals hello world Setting the Stage: Optimising Event Marketing Strategy in Hong Kong for 2024 Field Notes with Roberto Bricio Koch, Senior Field Marketing Manager of Guesty Field Notes with Julie Horville, Senior Manager Field Marketing South EMEA of Mirakl Field Notes with Biplab Paul, Senior Field Marketing Manager of JFrog Field Notes with Daren Soh, Marketing Lead at Telesign Partner Events Executive Event Attendance Playbook 2026 CMO Chats with Steve Statler, CMO of Wiliot CMO Chats with Steve Armenti, VP for Revenue Marketing at DigitalOcean Is 2026 the Final Year of Human-Led Dominance? — Arnab Ray, TTEC Contact Us Small vs Big Events: What’s the Best Size for Your B2B Marketing Goals? The Ortus Club