The Ortus Club https://validator.w3.org/feed/docs/rss2.html How to Build an AI-Powered Marketing Operating System — Sophie Mckay, Notion Can Predictive AI Eliminate the Guesswork from B2B Lead Scoring? — Jennifer McCarthy, Elastic How to Scale Your B2B Pipeline and Move Beyond “Me-Too” Content via AI Orchestration — Kathleen Jaedtke, Workato How Can Marketers Influence Hidden Buyers and Scale B2B Growth in the AI Era? — Caroline Wiemann, ON24 How to Combat Content Sameness and Structural Tool Sprawl in B2B SaaS — Suvish Viswanathan, Zoho How to Transition to a Marketing-Qualified Account Model and Drive Regional Relevance — Karen Strugnell, UiPath How to Moderate a Virtual Roundtable Successfully Why the CIO’s Real Job Is Building Bridges<br>— Igor Danshyn, Compass Group Japan Can You Build an AI-Ready Enterprise Without Fixing Your Data Models First? — Endy Lambey, PT XLSmart Telecom Sejahtera Can an Engineering Mindset Solve the “Human” Equation in People & Culture? — Alvin Tanthio, Paramount Enterprise Why Most Leaders Still Get AI Wrong — Steven Nunez, NUS Is Your Leadership Playbook Built for One Culture in a Borderless World? — Arne Graeber, Commerzbank Can Luxury-Level Service Models Scale the Future of Platform Marketplaces? — Sonia Kapoor, Uber Can Your Organisation “Unlearn” Fast Enough to Lead the Energy Transition? — Tze Phei Tee, Wasco Berhad Can Healthcare Scalability Succeed Without a People-First Strategy? — Saurabh Gupta, KIMS Hospitals Is 2026 the Final Year of Human-Led Dominance? — Arnab Ray, TTEC Why an Autonomous Supply Chain Still Needs Human “Taste”<br>— Daniel Gebler, Picnic Why 70% of Digital Transformations Fail: The Power of Defining Your Own S-Curve<br>— Mongkhol Nitakhot, Supalai Why the Future of Workspace Marketing is “Bionic”<br>— Jasmine Osada, CapitaLand How to Design Field Marketing Events That Move Beyond a Standard Sales Pitch — Laura Grandi-Hill, CommerceIQ Is the Product Manager Role About to Be Reinvented?<br>— Nikshep Mehra, Paylocity If People Truly Matter, How Far Will You Go to Show It?<br>— Babul Balakrishnan, Thunes Meet Nikki Clanor, Head of Growth Marketing Meet Roman Manuel, Account Manager Meet Marcella Tortora, Client Director How AI and the “Business Yogi” Mindset Are Reshaping B2B Marketing — Prateek Mathur of SAP Careers hello world Field Notes with Roberto Bricio Koch, Senior Field Marketing Manager of Guesty Field Notes with Julie Horville, Senior Manager Field Marketing South EMEA of Mirakl Field Notes with Biplab Paul, Senior Field Marketing Manager of JFrog Field Notes with Daren Soh, Marketing Lead at Telesign Partner Events Executive Event Attendance Playbook 2026 The State of HR Software From the Lens of Marketing Field Notes with Abhishek Yadav, Senior Field Marketing Manager of Freshworks Setting the Stage: Optimising Event Marketing Strategy in Hong Kong for 2024 CMO Chats with Steve Statler, CMO of Wiliot CMO Chats with Steve Armenti, VP for Revenue Marketing at DigitalOcean Contact Us Small vs Big Events: What’s the Best Size for Your B2B Marketing Goals? Event Impact: Maximise Event Photography Guest Acquisition: The Underrated Growth Strategy How to Get Senior Executives to Actually Show Up to Your Event? Meet Jess Circi, Co-founder Reducing Business Risk With Knowledge-Sharing How to Persuade Clients and Win B2B Customer Acquisition Field Notes with Kimberley Reynolds, Senior Field Marketing Manager – EMEA at Clio How Can You Effectively Measure The Success of Your B2B Event Marketing? The Ortus Club